B2B Marketing Blog | Modern
Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

There’s nothing more tempting to us as marketers than getting our internal team super-engaged and sharing to their LinkedIn networks. It seems like it should be a quick win, right? Yeah… No. We get it, your team are busy. They barely have time to clear their inboxes, so understandably, sharing on LinkedIn falls to the […]

Why Marketing Automation Is A Salesman’s Best Friend

Why Marketing Automation Is A Salesman’s Best Friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]

Social Media Engagement: Quality Over Quantity… Every Time

Social Media Engagement: Quality Over Quantity… Every Time

I’ve never really been into TV series, but recently I’ve been watching Mad Men. What I can’t help but admire about the advertiser characters (aside from their ability to stomach a gargantuan amount of whisky) is their attention to, and understanding of their target client; they understand exactly how to connect with them, how to resonate with them […]