Twitter is a world of its own. You can meet new people, communicate with the people you know, and best of all you have to be concise. No more hour long phone calls with distant relatives when you’re limited to 140 characters. In the real world, people make mistakes and unfortunately, Twitter is no different.
We’d all be delighted if we only made 25 mistakes in life, but for the purposes of a reader-friendly article, let’s limit Twitter mistakes to 25 big ones.
1) Automating everything: Don’t get us wrong, we love automation. It’s great for scheduling important content and delivering the right message at the right time. However it’s not always golden, real-time events are always in motion. When Tesco scheduled a tweet about ‘hitting the hay’, they weren’t expecting a horsemeat fiasco to ensue.
It's sleepy time so we're off to hit the hay! See you at 8am for more #TescoTweets
— Tesco (@Tesco) 17 January 2013
2) No active management of followers: Your followers are your audience and your audience is vital to your success. Having a lot of followers can be a good thing, but if they aren’t relevant, then they won’t interact with your content.
4) Not tweeting enough: The number of tweets sent out per minute is phenomenal. Around 350,000 to be vague. You need to stay on top of this sea of information. You want concise, useful tweets that connect with your audience and tweeting regularly will ensure your interaction-dependent buoyancy aid keeps you afloat.
5) Tweeting too much: From the other perspective, it’s important not to submerge your followers with wave after wave of information-heavy tweets. Writing four different tweets about your lunch might make you happy, but it’s not necessarily for everyone.
6) No imagery: We are animals with short attention spans, and they’re only getting shorter. A picture speaks a thousand words, so chances are it can speak 140 characters too.
7) No hashtags: Hashtags help communities grow and help you join discussions. Without these little beauties, it can feel like you’re talking to a brick wall. #BrickWall
— ARISTI LABS (@aristilabs) June 21, 2017
8) Link shorteners: They’re a point of contention for many at the moment. Sometimes they are used in a deceitful way to hide spam links or viruses. If they’re used for honest reasons, however, they can tidy up a tweet and create a uniform look for your tweets.
9) Automated messages after following: I rarely use the word hate, and I’m naturally discouraged from using it in my day-to-day life. But I HATE automated messages after following someone.
“Hey, thanks for the follow! Although I won’t be following you back, I’m going to bombard you with my content anyway.”
You’re essentially being that guy at the party who tries sell to you straight after shaking your hand.
10) Automated DM’s: You can sense where I’m going with this. The key to interaction with a human is actually writing something yourself. Robots can’t take into account personal quirks. If you’re going to send a DM, make it human, do it yourself.
11) Not following influencers: This is B2B marketing 101. Follow influencers! If you want them to interact with you, you have to: follow them, interact with them, send them flowers (optional), just make them feel good! You’ll know where to find influencers, sometimes they even write ‘Influencer’ in their bio just to help you out.
12) Not sharing other’s content: In the same way that interacting with other users and making friendships is hugely beneficial, so is sharing other people’s awesome content.
Posting curated content gives a boost to the original writers, and it shares a topic your audience may be interested in. Why write about a topic yourself when someone else has already done a great job of it?
13) Not talking to anyone: I’m afraid to say that Twitter is only really an extension of real life. In my first job, I didn’t speak to anyone for three months. Unsurprisingly I didn’t make many friends. It’s no different in the Twittersphere, make friendships! People don’t like talking to strangers on the bus, but I’m sure they wouldn’t mind tweeting them.
14) Not using DM’s effectively: As I was saying earlier, DM’s can go badly wrong if they’re too robotic. However, they are very useful if they are written for the right purpose. Take time to grow relationships, extend invitations, and even ask how someone’s day is going.
15) Not using lists: Lists are great. They can help you separate and organise your followers into easy-to-track segments. When you have several different groups to keep an eye on at one time, creating lists and importing them into TweetDeck is a valuable way to save time scrolling through your news feed.
16) Not making certain lists private: If your list is called ‘Absolute Legends’ and you add me to it, I won’t be offended. But if you add me to a list of users called ‘Deadweight’ or ‘Losers of Twitter’ and forget to make it private, you probably won’t be anyone’s good books.
17) Not using advanced searches for leads: Advanced searches can be a B2B marketer’s best friend if used properly. You can find the exact moment an influencer said a particular phrase or mentioned a particular user.
18) Not using a UTM tracking code: UTM tracking codes go hand in hand with analytics. If you don’t add any to your links then you’ll never know where your traffic is coming from. This is essential because it can show you which channels are most effective and therefore demonstrate ROI.
19) Keeping tweets to work time: Rookie error, my friend. Let’s be honest, many of us don’t have time to frequently scroll Twitter throughout the working day.
But in our evenings when we could be checking up on our family or loved ones, we love a good browse through social media. If more people are checking Twitter, then more people are likely to interact with your tweets outside of work hours.
20) Not using Twitter analytics: Twitter analytics is a godsend. You can create a custom time frame and discover almost every stat you could dream of. Honestly, just thinking about it brings a tear to my eye. Joking aside, it’s a powerful tool for B2B marketers, as it shows us what’s working well, and what could do with changing.
21) Not thinking about when to tweet: Timing is everything. If you tweet at four in the morning, you’re unlikely to get as much engagement as you would from a tweet sent at midday. Unless of course, you’re a werewolf, a narcoleptic, or an Australian.
22) Not using advanced searches: Speaking in broader terms than point 17, advanced searches, on the whole, can open a world of doors for you (a bit like that scene in Monsters Inc.). You can see when a user has mentioned you in a positive or a negative way, and you can even search for every time they’ve ever tweeted about ‘Monsters Inc’.
23) Not using the DM function to meet up with clients: Originally one of the Ten Commandments, this point is a valuable one. Personal messaging and engagement are vital in B2B. By getting to know more about your clients you can match personality types and share interests. Also, you can send pictures of your cat or arrange meetings with them.
24) Not using Twitter tools: Certain tools were made to make your life easier: a spirit level, an ironing board, even bellows. I mean, who has big enough lungs to stoke a fire themselves? Not me.
Twitter tools are equally useful, take Twitcher, Klout, or even good old TweetDeck for example. They help save time and manual effort, so you can spend it doing something else instead- like scrolling through Twitter!
25) Not optimising your profile: Egg accounts don’t become influencers. Make sure you utilise your Twitter profile by updating your bio with relevant links and hashtags, uploading clear display and header images, as well as an actual location. Believe me, you’re not the only one who’s put ‘everywhere’ as their Twitter location for a quick chuckle. Unless you genuinely are omnipresent, in which case I apologise.
I hope you’ve found this list useful. Congratulations if you’ve made it to the end, you now officially have a better attention span than most humans and goldfish. What Twitter mistakes do you frequently see? Is there anything I haven’t included? Let me know, connect with me on Twitter or LinkedIn.