Amy Walker, Author at Modern
Why Marketing Automation Is A Salesman’s Best Friend

Why Marketing Automation Is A Salesman’s Best Friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]

Modern Shortlisted for B2B Social Media Award

Modern Shortlisted for B2B Social Media Award

Modern are thrilled that we’ve been shortlisted for the Social Buzz ‘Best B2B Sector Social Media Strategy’ award based on our work for Deltek on the TrafficLIVE viral video B2B social media campaign. The objective was to raise brand awareness and drive software demo requests in a way that illustrated TrafficLIVE’s witty, fun brand values. […]

Protect Your Marketing Budget By Presenting ROI

Protect Your Marketing Budget By Presenting ROI

It’s fair to say that in the average organisation the majority of the employees don’t truly understand the value of marketing. Its importance isn’t appreciated, due to the lack of a clear correlation between marketing activity and business results. The issue here is that when budgets are tight, if your C-suite don’t recognise the value […]