Emi Carmichael, Author at Modern
Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

There’s nothing more tempting to us as marketers than getting our internal team super-engaged and sharing to their LinkedIn networks. It seems like it should be a quick win, right? Yeah… No. We get it, your team are busy. They barely have time to clear their inboxes, so understandably, sharing on LinkedIn falls to the […]

7 Wins From Using Twitter for Business (Hint: It’s Not Brand Awareness)

7 Wins From Using Twitter for Business (Hint: It’s Not Brand Awareness)

We’ve recently been working on some social media training with an enterprise software company and I must admit I was surprised by how the exercise turned out. Why was I surprised? There was perhaps more initial push-back than I was expecting, particularly around Twitter for business. Training was attended by a wide range of marketers […]

Your B2B Lead Generation Campaign Has Tanked. Now What?

Your B2B Lead Generation Campaign Has Tanked. Now What?

Wouldn’t it be awesome if every idea we ever had was a great one? We’d all be geniuses. We’d be high-fiving constantly. My arm hurts just thinking about it. Alas, reality is real and we all live here. That means that sometimes your meticulously planned B2B lead generation campaign tanks. And it tanks hard. So what […]