Branding Category Archives | Modern
Marketing’s Role With All Customer Touch Points

Marketing’s Role With All Customer Touch Points

Marketing is not just about the marketing department within an organisation. All employees are marketers – playing a role in the product / service that is purchased (or desired) by a customer (prospect). Each and every contact an employee has represents a touch point between the brand and the consumer. Many touch points can be […]

The Power of Emotion When it Comes to Selling

The Power of Emotion When it Comes to Selling

The power of emotion when it comes to selling is undeniable. There’s no doubt that the decision making process can be complex. Theoretically there are 5 key stages for both B2B and B2C purchase decision making – the length of each will depend, in part, upon the value of the purchase. The complex, involved or […]

Actively Listening For The Influencer

In a previous article, Modern Media wrote about “I listen, but I have no idea what people have for breakfast!” and the different types of conversation you can find online. Social media has levelled the planning field for both businesses and people, providing an opportunity to share a voice and be heard without the need for huge resources […]