Digital Marketing Category Archives | Modern
Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

Get Your Internal Team Rocking LinkedIn (Go Back To Basics)

There’s nothing more tempting to us as marketers than getting our internal team super-engaged and sharing to their LinkedIn networks. It seems like it should be a quick win, right? Yeah… No. We get it, your team are busy. They barely have time to clear their inboxes, so understandably, sharing on LinkedIn falls to the […]

How To Make Marketing Automation Work For You

How To Make Marketing Automation Work For You

Marketing automation can be a powerful way to manage, identify and nurture leads throughout the customer journey, to sale and beyond. But with great power comes great responsibility. Done well, marketing automation can deliver results that make you look great in front of the board. You can scale your marketing, track performance and monitor leads. […]

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

Digital marketing is an ever-evolving landscape of new technologies and buzzwords. In this barren wasteland of uncertain trends, it seems the only way to get the most out of digital campaigns is to do what we’ve always done: gate content, email it to the database, write some social posts and hope the leads crawl in. But alas, […]

Top 10 Modern B2B Marketing Blogs of 2016

Top 10 Modern B2B Marketing Blogs of 2016

For many, this New Year couldn’t come soon enough, but for one last time allow us to glance at the past year and run through the 10 most popular blog posts of 2016. Once again our Google Analytics head honchos have established popularity based on page views. So without further ado, here is the countdown […]

The 3 Biggest Pitfalls Of Inbound Marketing

The 3 Biggest Pitfalls Of Inbound Marketing

The perfect inbound marketing strategy is the golden bullet of marketing, right? Write a blog post, get a load of targeted website visitors that are interested in your content, these visitors subscribe to regular communications and sign up for webinars, and ultimately become customers. Quick reality check, this doesn’t happen overnight – it takes time […]