Email Marketing Category Archives | Modern
Why Your B2B Email Marketing Campaigns Are Failing

Why Your B2B Email Marketing Campaigns Are Failing

Recently, we’ve had a spate of clients come to us about under-performing B2B email marketing campaigns. They’re finding open rates are declining, clicks are dropping and overall the performance of the campaign has dipped. So why the poor performance? Email for B2B marketers has been a fundamental staple for years. It outperforms on ROI against […]

Marketing, Remarketing and Retargeting: My Three Favourite Things

Marketing, Remarketing and Retargeting: My Three Favourite Things

Every marketer wants to make sure they maximise their campaigns. You create the campaign, execute it and sit there with your fingers crossed, hoping it’s going to deliver the leads that you need. Sometimes it does, and sometimes it doesn’t. But, what if you could double the leads you generate by working the data harder […]

What Insights Can You Gain From B2B Email Marketing Data?

What Insights Can You Gain From B2B Email Marketing Data?

Whether you have cold data, warm data, old or new, a successful email program can lead to an increase in the number of new opportunities. But rigorous analysis of the performance results can provide so much more to your overall marketing than just an increase in new opportunities. Segmentation It’s obvious that we all have different […]

List Management: 4 Steps To Keep Your Data Clean

List Management: 4 Steps To Keep Your Data Clean

Okay, hands up, how many of you really work your data and keep it clean? For many marketers, there are just too many things to do and this is always left at the bottom of the list. Once that campaign has gone out, you’re on to the next one, but good practice with list management […]

7 Steps To Define Your B2B Email Marketing Strategy

7 Steps To Define Your B2B Email Marketing Strategy

Email is dead, right? Well, with an ROI of around 2,500% email practically pays for itself (DMA). With compelling statistics to back up successes it’s hard not to be drawn to the lure of email marketing. When defining a B2B email marketing strategy, the more planned and targeted your strategy, the greater results you will […]