Lead Generation Category Archives | Modern
Marketing, Remarketing and Retargeting: My Three Favourite Things

Marketing, Remarketing and Retargeting: My Three Favourite Things

Every marketer wants to make sure they maximise their campaigns. You create the campaign, execute it and sit there with your fingers crossed, hoping it’s going to deliver the leads that you need. Sometimes it does, and sometimes it doesn’t. But, what if you could double the leads you generate by working the data harder […]

The Step By Step Guide To Get More From Your Next Trade Show

The Step By Step Guide To Get More From Your Next Trade Show

Exhibiting at trade shows isn’t just about PR, it’s the perfect opportunity for zeroing in on those ideal prospects and really grabbing their attention. That’s not forgetting also engaging with existing customers and reminding them of how great you are, and why they’ve chosen the best business partner (you, of course). It’s your platform to […]

7 Wins From Using Twitter for Business (Hint: It’s Not Brand Awareness)

7 Wins From Using Twitter for Business (Hint: It’s Not Brand Awareness)

We’ve recently been working on some social media training with an enterprise software company and I must admit I was surprised by how the exercise turned out. Why was I surprised? There was perhaps more initial push-back than I was expecting, particularly around Twitter for business. Training was attended by a wide range of marketers […]

Your B2B Lead Generation Campaign Has Tanked. Now What?

Your B2B Lead Generation Campaign Has Tanked. Now What?

Wouldn’t it be awesome if every idea we ever had was a great one? We’d all be geniuses. We’d be high-fiving constantly. My arm hurts just thinking about it. Alas, reality is real and we all live here. That means that sometimes your meticulously planned B2B lead generation campaign tanks. And it tanks hard. So what […]