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Why Your B2B Email Marketing Campaigns Are Failing

Why Your B2B Email Marketing Campaigns Are Failing

Recently, we’ve had a spate of clients come to us about under-performing B2B email marketing campaigns. They’re finding open rates are declining, clicks are dropping and overall the performance of the campaign has dipped. So why the poor performance? Email for B2B marketers has been a fundamental staple for years. It outperforms on ROI against […]

The Best Excuses For Not Managing Marketing Metrics

The Best Excuses For Not Managing Marketing Metrics

In our office, we like marketing metrics. It isn’t just about what worked and what didn’t, it’s understanding why and acting on it. If you don’t know what performed well and don’t have an understanding of ‘why’, then how can you improve the marketing performance moving forward? Sounds simple, right? Yet, we work with all […]

What Insights Can You Gain From B2B Email Marketing Data?

What Insights Can You Gain From B2B Email Marketing Data?

Whether you have cold data, warm data, old or new, a successful email program can lead to an increase in the number of new opportunities. But rigorous analysis of the performance results can provide so much more to your overall marketing than just an increase in new opportunities. Segmentation It’s obvious that we all have different […]