Technology Marketing Category Archives | Modern
Video Distribution: 5 Glorious Tips

Video Distribution: 5 Glorious Tips

Video marketing is the talk of marketing town at the moment. It’s no surprise as video is a great way to communicate case studies, thought leadership pieces, show product walk-throughs and these days, capture data. The most important element of using video within your marketing is actually sharing it with your audiences. It’s too easy […]

Hello. I’m A Buyer Persona.

Hello. I’m A Buyer Persona.

What goes into a buyer persona? Attributes, behaviours, motivations, personal needs. What was once ‘target audience’ is now a buyer persona – a much richer, deeper understanding of who is buying your product and services. In my early career, we were always encouraged to go further than gender, age, lifestyle choices, education and professional accomplishments. […]

Protect Your Marketing Budget By Presenting ROI

Protect Your Marketing Budget By Presenting ROI

It’s fair to say that in the average organisation the majority of the employees don’t truly understand the value of marketing. Its importance isn’t appreciated, due to the lack of a clear correlation between marketing activity and business results. The issue here is that when budgets are tight, if your C-suite don’t recognise the value […]

Marketing Strategy: Why Marketing Efforts Fail

Marketing Strategy: Why Marketing Efforts Fail

Okay, ‘fail’ is a pretty strong word, but when it comes to B2B marketing strategy that doesn’t work surely that is failure? There are usually plenty of reasons for marketing not working out and there are some common culprits that can claim their part in poor performance. So, here we explore the seven most common areas […]

Marketing Technology Solutions: Are They All They’re Cracked Up To Be?

Marketing Technology Solutions: Are They All They’re Cracked Up To Be?

There’s a growing trend in the use of marketing technology solutions, specifically marketing automation platforms which are often hailed as the magic bullet to marketing. From a technical perspective, or feature / function / integration perspective, they offer an awful lot and certainly put the power back in the hands of marketing, but (and it’s […]

Key Triggers To Identify Marketing Qualified Leads

Key Triggers To Identify Marketing Qualified Leads

Marketing qualified leads used to be easy to identify – they’d call or respond to outbound communications.  Now, in our information rich age, 57% of purchase decisions are made before a customer even talks to a supplier (CEB), which means your buyers are spending plenty of time researching and finding out about you before they […]