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Global leadership teams trust Modern to deliver marketing-led business solutions that define and realise bold ambitions. From singular campaigns to wide-reaching transformation programmes; we help the world’s most innovative businesses to grow wiser, stronger and faster.
Insights, market intelligence and data analysis.
Create competitive advantage from better knowledge.
Acquire and grow. Nurture and thrive.
Build brands, drive demand and deliver outstanding customer experiences.
Business efficiency, digital processes and conversion optimisation.
Be more effective and accelerate growth.
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Digital Account Director
We’re looking for a Digital Account Director with a B2B digital marketing focus to lead a small team. You’ll shape strategy on the accounts and ensure excellent delivery across all activity. As an expert in B2B digital marketing, you’ll consult with your clients on marketing optimisation, performance optimisation and delivery excellence for marketing and advertising programmes.
You’ll be well versed in translating B2B marketing strategy into a digital landscape, defining testing and campaign metrics and delivering ROI for your clients. You must be commercially aware and be used to growing client accounts, cultivating senior client relationships, financial forecasting and working with Board level team members and clients.
For this role, there is a strong emphasis on digital advertising across Google Search, Google Display and social advertising across LinkedIn and Facebook as well as CRO and other performance-related digital projects. You’ll work with a specialist digital team that implement, whilst you work with the client to define strategy, develop the account and support your account team.
The making of a B2B digital leader
The 3 critical skills needed to initiate digital change and how to get C-level support.
Getting buy-in from the board
Explore key relationships and dynamics in the board room so that marketers can be heard.
Digital transformation: Adapt now
Understand how to approach digital change when stepping up digital maturity.
Digital advertising: Breaking boundaries
Review, adapt and evolve your digital advertising strategies to accelerate performance.
Digital advertising: Management principles
Best practice approaches to managing performance-based campaigns.
Digital advertising: Optimisation techniques
Maximise performance with these optimisation techniques for B2B digital advertising.
Intelligent, smart and extremely results driven B2B marketing agency. They listen and understand our pain points, then figure out how to win in a very crowded market. They’re an extension of our team; trustworthy; thought provoking while being strong creative thinkers.