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Global leadership teams trust Modern to deliver marketing-led business solutions that define and realise bold ambitions. From singular campaigns to wide-reaching transformation programmes; we help the world’s most innovative businesses to grow wiser, stronger and faster.
Insights, market intelligence and data analysis.
Create competitive advantage from better knowledge.
Acquire and grow. Nurture and thrive.
Build brands, drive demand and deliver outstanding customer experiences.
Business efficiency, digital processes and conversion optimisation.
Be more effective and accelerate growth.
Free 30 minute Pardot assessment
Need to level up on Pardot? Book your free 30 minute phone assessment and start making changes today.
The Senior Planner role requires creative and analytical thinking combined with excellent consultancy capability. You’ll have experience of understanding personas, messaging and defining communications frameworks as well as proposition development. You’ll also be well versed in the digital channel mix, including intent platforms, display, programmatic, search and social, and be able to make media recommendations as part of campaign planning.
The making of a B2B digital leader
The 3 critical skills needed to initiate digital change and how to get C-level support.
Getting buy-in from the board
Explore key relationships and dynamics in the board room so that marketers can be heard.
Digital transformation: Adapt now
Understand how to approach digital change when stepping up digital maturity.
Digital advertising: Breaking boundaries
Review, adapt and evolve your digital advertising strategies to accelerate performance.
Digital advertising: Management principles
Best practice approaches to managing performance-based campaigns.
Digital advertising: Optimisation techniques
Maximise performance with these optimisation techniques for B2B digital advertising.