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Global leadership teams trust Modern to deliver marketing-led business solutions that define and realise bold ambitions. From singular campaigns to wide-reaching transformation programmes; we help the world’s most innovative businesses to grow wiser, stronger and faster.
Insights, market intelligence and data analysis.
Create competitive advantage from better knowledge.
Acquire and grow. Nurture and thrive.
Build brands, drive demand and deliver outstanding customer experiences.
Business efficiency, digital processes and conversion optimisation.
Be more effective and accelerate growth.
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Digital Account Director
We’re looking for a Digital Account Director with a B2B digital marketing focus to lead a small team. You’ll shape strategy on the accounts and ensure excellent delivery across all activity. As an expert in B2B digital marketing, you’ll consult with your clients on marketing optimisation, performance optimisation and delivery excellence for marketing and advertising programmes.
You’ll be well versed in translating B2B marketing strategy into a digital landscape, defining testing and campaign metrics and delivering ROI for your clients. You must be commercially aware and be used to growing client accounts, cultivating senior client relationships, financial forecasting and working with Board level team members and clients.
For this role, there is a heavy emphasis on digital advertising across Google Search, Google Display and social advertising across LinkedIn and Facebook as well as CRO and other performance-related digital projects. You’ll need to understand digital buying behaviours, be able to leverage creative solutions, support strategy on B2B lead generation and nurture, as well as grow the team around you.
Essential skills and experience:
- At least 10+ years digital advertising experience, ideally agency-side
- Degree-level education
- Excellent attention to detail
- Excellent numerate skills
- Excellent communication skills at all levels, including senior Board level
- Excellent knowledge of Google platforms: Ads, Analytics, Tag Manager, including certification
- Excellent commercial knowledge and financial management of client accounts
- 25 days holiday, plus bank holidays
- Flexible and home-based working
- Bonus based on company performance
- Company pension scheme
- Private health, including wellbeing solutions
- Personalised development plan to help you succeed
- Significant opportunities in the role
- Supportive and nurturing work environment with emphasis on work/life balance
We’re on a growth curve with ambitious expansion plans and looking for people aligned with our values to join us on our journey. If you want to be part of our team, apply now.
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Intelligent, smart and extremely results driven B2B marketing agency. They listen and understand our pain points, then figure out how to win in a very crowded market. They’re an extension of our team; trustworthy; thought provoking while being strong creative thinkers.