The role of the CMO: Simplified or spiralling?
20th March 2025 | Digital
Sir Martin Sorrell claims the CMO role is getting easier. Our research tells a different story: B2B CMO priorities have doubled since 2022, with increasing pressure to drive revenue, master technology, and transform businesses.
Join fellow B2B CMOs to examine the true evolution of your role and share strategies for success in today’s complex landscape.
Agenda
2:55pm GMT Join Zoom waiting room
3:00pm GMT Moderator and attendee introductions
3:15pm, GMT Roundtable discussion
4:15pm GMT Conclusion and key insight wrap up
4:30pm GMT Roundtable end
Discussion Topics
- What’s keeping CMOs up at night as the role expands (or contracts)?
- How is this evolution impacting team performance and culture?
- Where are the critical gaps in resources and capabilities?
- How has the marketing approach adapted to meet these new demands?
Hosts
Nicola Ray, Modern
Nicola Ray, Modern Nicola is founder and CEO at Modern, the B2B digital consultancy. Nicola has over 20 years’ digital agency experience, with brands including Broadcom, Square, Zendesk, Coca-Cola, Eurostar and Virgin.
Now, Nicola consults with the CMOs of global enterprise technology companies on how they use marketing technology to best effect in their businesses. Her passion is about challenging the status quo and supporting businesses through change as they grow, transform, consolidate or centralise.
As Modern enters its twelfth year, it has specialists in marketing technology strategy, marketing automation, account based marketing and demand generation, B2B strategy and content marketing, amongst other disciplines, and has clients spanning the US, Europe and the UK.
Stuart Ray, Modern
Stuart Ray, Modern Stuart is Chief Commercial Officer at Modern, an agency he founded with his partner Nicola Ray in 2012.
He works with forward thinking, innovative businesses to support their marketing teams as they transition towards more mature digital marketing techniques.
His role is to design systematic frameworks to enable the knowledge transfer between Modern and client teams. Stuart’s ultimate aim is to empower CMOs to deliver more effective marketing programmes that increase their capability and return on investment.
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