Tate & Lyle
Strategic digital transformation.
Creating change that matters, through technology, strategy and execution.
Understand the problem
Tate & Lyle came to Modern looking for a partner who could bring strategic thinking, data-led insights and stronger measurement to their digital marketing.
What started as a single project evolved into Modern supporting strategically across the business, from website and SEO to digital activation and foundational strategy.
Strategic approach
Modern helped Tate & Lyle to connect the dots. Not just between their campaigns and data, but also between internal teams and initiatives.
We fuelled discussions which enabled stakeholders to change the way they approached marketing, helping the team navigate decisions by continually challenging their approach and encouraging them to rethink what they put out into the market.
The partnership between Tate and Lyle and Modern is a partnership. It feels like you are one of the team. What they’ve done for us over the last 18 months has really moved the needle in our digital marketing, so I would have no hesitation to recommend.
Kit Booth, Global Senior Digital Marketing Manager, Tate & Lyle PLC
Partnership matters
Case studies
CloudPay
Go-to-market strategy transformation from broad to enterprise-focused marketing.
Equifax
Five year marketing transformation across brand, demand and automation.
Trustpilot
Scaling ABM from the UK to EMEA, APAC and the US.
Software AG
Building a scalable and efficient framework for ABM across EMEA.
Expel
Account journeys and customer insights to inform demand and ABM strategies.
Roland DG
Marketing transformation to centralise and scale activity across EMEA.
Expel
Full digital demand review and maturity assessmennt to drive performance.
Gamma
Marketing technology support for Salesforce Marketing Cloud Account Engagement.
Trustpilot
Technology alignment for a seamless enterprise customer journey.
Equifax
Always-on email nurture in Eloqua including behavioural segmentation and routing.
Expel
Full digital demand review and maturity assessmennt to drive performance.