People come first.

Relationships across every part of our business are critical to our success. The relationship with our clients, team and partners. We want every relationship to be a rewarding connection.

Ignite your intent with B2B strategy, technology and digital.

What can we do for you?

B2B solutions created to work across your technology organisation and support your strategic intent. Growing, transforming, consolidating or centralising. We can support your journey.


  • B2B strategy
  • Demand strategy
  • Account-based marketing strategy
  • Marketing automation strategy
  • Customer journey mapping
  • Change programmes


  • Technology strategy
  • Marketing technology architecture
  • Integration and configuration
  • Technology consultancy
  • Revenue operations strategy


  • Digital architecture
  • Digital acquisition
  • Digital products and experiences


  • Campaign planning
    Campaign activation
    Content creation
    SEO and digital conversion
    Marketing automation support
    Digital advertising
    Media buying

Leadership team.

Experienced practitioners. Passionate about relationships, value and performance.


Nicola Ray

Founder & CEO


Stuart Ray

Chief Commercial Officer


Sarah Mackenzie

Board Advisor

Tara O’Donnel

Tara O’Donnell

Board Advisor, US


Join us.

We’re expanding our teams.

Create your own rewarding connections.

Why work with us?

Why change matters.

Our Journey to B Corp Certification

At Modern, we’re on a mission to make a positive impact on the world. We started our journey in 2022 by focusing on sustainability, community, and social responsibility.

As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We’re proud to be leading the way and hope to inspire others to join us in making a meaningful difference.

Learn about our current B Corp status and pledges in our 2022 impact report.