People come first.

Relationships across every part of our business are critical to our success. The relationship with our clients, team and partners. We want every relationship to be a rewarding connection.

Leadership team.

Experienced practitioners. Passionate about relationships, value and performance.


Nicola Ray

Founder & CEO


Stuart Ray

Chief Commercial Officer


Lucy Forsyth

People & Culture Director


Sarah Mackenzie

Board Advisor

Tara O’Donnel

Tara O’Donnell

Board Advisor, US

Why work with us?


Join us.

We’re expanding our teams.

Create your own rewarding connections.

Ignite your intent with strategy, technology and digital.

What can we do for you?

Solutions created to work across your organisation and support your strategic intent. Growing, transforming, consolidating or centralising. We can support your journey.


  • B2B strategy
  • Demand strategy
  • Account-based marketing strategy
  • Marketing automation strategy
  • Customer journey mapping
  • Change programmes


  • Technology strategy
  • Marketing technology architecture
  • Integration and configuration
  • Technology consultancy
  • Revenue operations strategy


  • Digital architecture
  • Digital acquisition
  • Digital products and experiences


  • Campaign planning
    Campaign activation
    Content creation
    SEO and digital conversion
    Marketing automation support
    Digital advertising
    Media buying

Why change matters.

Our journey to B Corp status

In 2022, we started our journey to think about sustainability, diversity, community and social responsibility so that we, and those around us, are stronger.

Learn about our current B Corp status and our pledges in our 2022 impact report.