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You need more than just traditional agency services

These days the traditional services offered by an agency aren’t enough. Clients want more. As clients build out their capability with internal agency functions, they’re looking to external partners that are more than just service providers. They’re looking for insight, innovation and ways to accelerate their growth. More and more, clients are bringing services in-house […]

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The 3 Biggest Challenges In Enterprise B2B Marketing

The 3 Biggest Challenges In Enterprise B2B Marketing Planning, delivering and measuring enterprise B2B marketing activity is no easy task. This is particularly true if you’re targeting the EMEA market and your head office is somewhere in the States. We work with marketers that are in exactly this position and they face a lot of […]

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Do marketing better

Do B2B marketing better

Do B2B marketing better It struck me the other day that we speak with a lot of marketers and no matter what size of budget they have, or size of organisation they are, they’re all struggling with similar issues. Most commonly it’s lack of resource, followed by lack of specialist skills then lack of budget. […]

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The importance of the client-agency relationship (and why it works)

The importance of the client-agency relationship (and why it works) I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had relationship training. It was about understanding people, matching similar personality types and marking […]

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Aligning sales and marketing

7 challenges for aligning sales and marketing (and how they can be overcome)

7 challenges for aligning sales and marketing (and how they can be overcome) In recent times there has been much debate about aligning sales and marketing for improved business performance. In a previous blog, we discussed ‘the difference between B2B marketing and sales’, we noted that each function rarely gives due recognition to the role […]

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