Aligning sales and marketing

7 challenges for aligning sales and marketing (and how they can be overcome)

7 challenges for aligning sales and marketing (and how they can be overcome) In recent times there has been much debate about aligning sales and marketing for improved business performance. In a previous blog, we discussed ‘the difference between B2B marketing and sales’, we noted that each function rarely gives due recognition to the role […]

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What does a CMO really want?

What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. These conversations validated my thinking about what we see when we work with clients, but it’s good to hear it direct from the horses’ mouth (so to say). So, in the process, […]

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Predicting your marketing performance

Predicting your marketing performance

Predicting your marketing performance I’m sitting on a train to London. The hills are rolling by and it’s a dreary day, with a pinky, orange hue over the grey clouds. I’m sitting in a backward facing seat which isn’t my favourite thing. I’m off to run a workshop on benchmarking and forecasting marketing performance with […]

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Picture of 4 executives

What CIOs really want

What CIOs really want Recently I had the good fortune to attend the Gartner Symposium in the Gold Coast, Australia. I thought I’d made it – 30 degree heat, wall-to-wall sunshine, miles and miles of golden coastline and a laisse-faire attitude to this perfect holiday destination. Unfortunately, my 12 hour days in a chaotic conference […]

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16 Pillars for success

I started this process on the basis that a strategy that aligns with the business is already on the cards. From there, what would the pillars that support that overarching strategy be?

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