How To Manage Twitter Followers

How to manage Twitter followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help you get the most from your...

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LinkedIn Video

LinkedIn Video: Do It The Right Way

LinkedIn video: do it the right way

In case you haven’t noticed, there’s a new feature on LinkedIn… video updates in the news feed. It's just out of beta and being tried and tested by the many, but how effective is it and what’s the best way to make it work? Well, the good news is… It’s pretty effective. We ran a little...

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Curated Content Guide

Curated Content: How To Guide

Curated content: the how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is still used today. Only...

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B2B Mobile Marketing

Make Mobile A Priority

Make mobile a priority in B2B marketing

Making mobile a priority for B2B marketers doesn’t mean getting a mobile website. By the same token, you don’t need to be swiping right on Tinder for key prospects. There are areas that B2B marketers don’t do well when it comes to marketing on mobile, and it causes problems. It skews the...

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Digital Marketing Tips

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

5 hot digital marketing tips to make the most of your campaigns

Digital marketing is an ever-evolving landscape of new technologies and buzzwords. In this barren wasteland of uncertain trends, it seems the only way to get the most out of digital campaigns is to do what we’ve always done: gate content, email it to the database, write...

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Social Media Measurement

Measuring Social Media: Tracking The ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure and report on when it comes...

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B2B Lead Generation Tanked

Your B2B Lead Generation Campaign Has Tanked. Now What?

Your B2B lead generation campaign has tanked. Now what?

Wouldn't it be awesome if every idea for a B2B lead generation campaign we ever had was a great one? We'd all be geniuses. We'd be high-fiving constantly. My arm hurts just thinking about it. Alas, reality is real and we all live here. That means that sometimes your...

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Buyer Persona

Hello. I’m A Buyer Persona.

Hello. I'm a buyer persona.

What goes into a buyer persona? Attributes, behaviours, motivations, personal needs. What was once ‘target audience’ is now a buyer persona – a much richer, deeper understanding of who is buying your product and services. In my early career, we were always encouraged to go further than gender, age,...

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B2B Mobile Marketing

B2B + Mobile: An Unhappy Marriage?

B2B mobile marketing: an unhappy marriage?

Mobile is still an under-developed channel for B2B marketers – it feels like these two are completely divorced. Yet, last year the number of mobile devices in the world overtook people (GSMA Intelligence), so if you’re not on board yet with mobile marketing it’s time to begin – even for those...

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List Management

List Management: 4 Steps To Keep Your Data Clean

List management: 4 steps to keep your data clean

Okay, hands up, how many of you really work your data and keep it clean? For many marketers, there are just too many things to do and this is always left at the bottom of the list. Once that campaign has gone out, you’re on to the next one, but good practice with list management can make...

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