16 Pillars for success

I started this process on the basis that a strategy that aligns with the business is already on the cards. From there, what would the pillars that support that overarching strategy be?

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Why does everyone suck at lead management?

Why does everyone suck at lead management? The paths of marketing and sales have always been entwined, no matter how much either side may deny it. The goal of marketing is to raise interest in a product or service (i.e. generate leads), and the goal of sales is to take that interest and turn it […]

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B2B marketing doesn’t take a summer break. Neither should you.

It’s safe to say that summer has officially arrived in the UK, and not just because we’ve had amazing weather for the last 2 months. Schools have broken up and many people will start heading off to even sunnier destinations for a break. Some call this period the “summer slowdown” and it can certainly feel that way […]

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Marketing automation: what’s the value of your system?

Do you get value from your marketing automation platform? Most businesses these days have a marketing automation platform (MAP) that allows them to do more, track more and perform better.  Well, you’d think it would.  Sometimes, that’s not always the case.  How much value do you think you get from your system? Often with a […]

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Dark social posts: step into the light

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of this traffic may well be from users that have accessed your site by typing the URL in or clicking on a bookmark, it’s more likely to be down […]

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