The business performance metrics that matter
The Business Performance Metrics That Matter: Past, Present and Future
Your board want answers. They want to know the performance of the funnel at every stage – leads in, leads out, opportunities won and lost, what’s driving sales, what’s not. More importantly, they want to know how you can fix issues fast.
This guide shows you how to get the insight from your data that you need. The information is there, but modelling sales and marketing metrics in the right way is often a challenge.
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