Director's Guide: Getting buy-in from the board | Modern

Director’s Guide: Getting buy-in from the board

Director's Guide

Empowering Marketers To Get Heard In The Boardroom

Times are changing. The role of marketers is also changing. Gone are the days where all you needed was a spark of creativity and good communication skills – marketing is now much more than that. In this guide we explore some of the key factors determining whether a marketer gets a seat at the board table.

The wider business community holds common and unfair misperceptions about marketers and the importance of marketing, often due to perceived lack of results where results aren’t being made clearly visible (in the form of reporting). They are often challenged by not being seen as a trusted input to business strategy at board level.

Email me this content

If you’d like us to send the content direct to your email, complete the form below and we’ll send it right away.