We’re curious.
In every way.

What does a CMO look like in 2022?

What does a CMO look like in 2022?

As a CMO, your purpose is to support sales, drive growth, gain customer insight, increase customer retention, and make sure everything is on-brand (also known as being the brand police).  In a world that has changed rapidly over recent years, your role has transformed...

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Demand Generation: The End of Forms

Demand Generation: The End of Forms

We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data.  It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...

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Managing change

Managing change

We recently launched a new podcast series – Modern Perspectives where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the sixth and final episode, hosted by Nicola Ray, we spoke with...

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Modern Perspectives podcast: Managing change

Modern Perspectives podcast: Managing change

In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM. The episode is all about managing change. With all of these changes surrounding us every day in business, how...

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Maintaining a resilient culture in times of change

Maintaining a resilient culture in times of change

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fifth episode, hosted by Lewis Webb, we spoke with two...

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