Social media advertising is a minefield. The fear of overspending, knowing where to advertise and understanding how to report on performance is just the tip of the iceberg. How do you get the most out of paid social media advertising? In this post, we explore the world of social media advertising and discuss managing creative […]
Twitter is a world of its own. You can meet new people, communicate with the people you know, and best of all you have to be concise. No more hour long phone calls with distant relatives when you’re limited to 140 characters. In the real world, people make mistakes and unfortunately, Twitter is no different. […]
Welcome to the thirty-minute, weekly B2B content workout. Fortunately, this workout requires no physical output, as I’d be woefully unqualified for the job. Limber up those typing fingers and get your thinking caps on – it’s time to make some great content. Thirty minutes a week doesn’t sound like much, but if Jamie Oliver can […]
We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]
I’ve never really been into TV series, but recently I’ve been watching Mad Men. What I can’t help but admire about the advertiser characters (aside from their ability to stomach a gargantuan amount of whisky) is their attention to, and understanding of their target client; they understand exactly how to connect with them, how to resonate with them […]
In the last 5 years alone there has been a significant shift in how B2B buyers find out about your product and services; assessing your offering long before they speak to your sales departments. The impact this has on how we, as marketers, sell (or help people buy) is quite dramatic. In this blog post, […]
I struggle to remember a time before social media. Maybe I used to go on holidays, maybe I used to go to school, who knows? Frankly, if I didn’t tweet about these early life events, did they even happen? All jokes aside, there are thousands of social media channels today, they’re around before we go […]
Marketing automation can be a powerful way to manage, identify and nurture leads throughout the customer journey, to sale and beyond. But with great power comes great responsibility. Done well, marketing automation can deliver results that make you look great in front of the board. You can scale your marketing, track performance and monitor leads. […]
