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The importance of employee engagement in the new normal
Employee engagement and well-being should be a business’ number one priority. It adds to productivity, creativity and importantly, employee satisfaction. Which is why, as an agency, we’ve invested heavily into employee engagement, and have performed even better, in...
Modern is top rising star in B2B Marketing agency report
Modern has rocketed into the Top 60 of the B2B Marketing 2021 UK Agencies Benchmarking Report, and has been highlighted as the number 1 rising star agency. The report, published yesterday, showed Modern climbing 20 places since last year – from 77 to 57 –making it the...
When should you try an ABM programme? Your 3-point checklist
There’s no doubt about it, account-based marketing (ABM) programmes have become a staple in B2B marketing strategy. According to research: Companies using an ABM approach see increased revenue by over 200% (Hubspot, 2021) 80% of marketers say ABM outperforms other...
What are the best advertising technologies for your business?
In recent years we’ve seen a proliferation of new advertising technologies in B2B. From intent data to artificial intelligence technologies, there are now more ways than ever to target your audience and manage digital campaigns. This is a great thing. However, there...
Is direct mail dead?
It’s widely assumed nowadays that direct mail (DM) is dead in the water. A waste of time. A redundant marketing technique not worth investing in. But, what would you say if I told you that Modern's last direct mail campaign delivered £1m in sales revenue and a 30:1...
5 principles that should underpin your B2B digital ad strategy
Are you reviewing your B2B digital ad strategy at the moment? B2B digital advertising spend is currently increasing year-on-year. Last year, the money outlaid on B2B digital ads soared by over 22% in the US alone. And the increase in spending is not just happening in...
Smashing search awards in 2020
Hyland, a named leader in the Gartner Magic Quadrant for Content Service Platforms and one of our long-standing clients, has been named a winner and as finalists in 3 international award bodies. We are delighted to see Hyland winning a category in the UK Digital...
3 steps to optimising your B2B digital advertising campaigns
As a B2B marketer, it can be frustrating waiting for the results of performance campaigns in order to analyse, optimise and push campaigns forward. You’ve probably also looked enviously over at the B2C world, where it’s totally different. In B2C you put data in, get...
The 12 B2B digital marketing strategies to impress your boss this year
As years go, 2020 felt longer and more challenging than ever, where the resilience of marketers seeking to deliver their ambitions in B2B digital marketing strategies was been tested in new ways, expected and unexpected. The year started with a great deal of...
9 powerful LinkedIn strategies you should be using
LinkedIn, a global social network for business, is one of the few ways to accurately and reliably target core audiences in B2B marketing. The problem is, with 97% of B2B marketers using LinkedIn for content distribution, everyone's at the party battling to cut through...