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B2B acquisition costs going up? Are they really?
I think I must have had my head under a rock as I hadn’t heard that B2B acquisition costs had gone up until recently, and I certainly hadn’t noticed that much – yet I work in B2B acquisition and live and die by cost-per-lead campaigns. For a recent new business...
Modern boosts leadership team by appointing new Strategy Director
Modern, one of the top 10 fastest growing B2B marketing agencies in the UK, has appointed Emily Grice as Strategy Director to help fuel the company’s ongoing growth. Grice, former Client Services Director at Saatchi & Saatchi X, brings over 25 years of experience...
How to power your content marketing campaign with PR
PR teams, especially those in large B2B companies, often sit apart from their digital marketing colleagues and work on completely separate projects. Corporate news, major product launches, nurturing relationships with the most influential industry journalists....
Four B2B digital marketing trends to watch in 2021
Our new normal is still taking shape. Businesses and marketers are still learning how COVID-19 has accelerated digital adoption. What we do know is that buyer groups and B2B sellers are facing this new normal together, and we can learn and act from that starting...
B2B creative: 6 best practices for social media
Getting your B2B social creative noticed has never been more challenging. According to McKinsey in 2021, a huge 89% of B2B decision makers believe a shift to digital, catalysed by Covid-19, will be sustained in a post-pandemic world. That means more of your...
The importance of employee engagement in the new normal
Employee engagement and well-being should be a business’ number one priority. It adds to productivity, creativity and importantly, employee satisfaction. Which is why, as an agency, we’ve invested heavily into employee engagement, and have performed even better, in...
Modern is top rising star in B2B Marketing agency report
Modern has rocketed into the Top 60 of the B2B Marketing 2021 UK Agencies Benchmarking Report, and has been highlighted as the number 1 rising star agency. The report, published yesterday, showed Modern climbing 20 places since last year – from 77 to 57 –making it the...
When should you try an ABM programme? Your 3-point checklist
There’s no doubt about it, account-based marketing (ABM) programmes have become a staple in B2B marketing strategy. According to research: Companies using an ABM approach see increased revenue by over 200% (Hubspot, 2021) 80% of marketers say ABM outperforms other...
What are the best advertising technologies for your business?
In recent years we’ve seen a proliferation of new advertising technologies in B2B. From intent data to artificial intelligence technologies, there are now more ways than ever to target your audience and manage digital campaigns. This is a great thing. However, there...
Is direct mail dead?
It’s widely assumed nowadays that direct mail (DM) is dead in the water. A waste of time. A redundant marketing technique not worth investing in. But, what would you say if I told you that Modern's last direct mail campaign delivered £1m in sales revenue and a 30:1...