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In every way.

How to choose from Pardot Forms and Form Handlers

How to choose from Pardot Forms and Form Handlers

Whether you have recently purchased Pardot (recently renamed to Marketing Cloud Account Engagement or MCAE for short) and are in the midst of configuring it, or it's been installed for a while, deciding what forms you want to use on your website to capture the data is...

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Marketing Technology Strategy: Barriers to Success

Marketing Technology Strategy: Barriers to Success

Having recently reviewed the output of a research piece by the Modern team, I was struck by the overwhelming response from CMOs that innovation and integration are the two key areas hampering the delivery of their objectives. What emerges from the research is that...

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How can B2B marketers get the most out of Pardot?

How can B2B marketers get the most out of Pardot?

Get the most out of Pardot Getting a shiny new marketing automation tool is always fun and games. But it’s also a big investment, which means B2B marketers are always under pressure to start demonstrating its value straight away. With that in mind, it’s still never...

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Paid advertising strategy: the basics

Paid advertising strategy: the basics

Gartner research shows CMOs have shifted spending commitments across their channels and programs, with paid digital (digital ads and search ads) being one of the top priorities in 2021.  With that, there’s been a rush to push out campaigns and spend allocated budgets...

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What you need to know about Google Analytics 4 (GA4)

What you need to know about Google Analytics 4 (GA4)

Google Analytics is used by 56.7% of all websites and is the most widely used analytics platform on the web.  Since its launch in 2005, Google has launched 4 iterations, the newest version GA4 launched in October 2020. GA4 is a big change and while it offers new...

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What does a CMO look like in 2022?

What does a CMO look like in 2022?

As a CMO, your purpose is to support sales, drive growth, gain customer insight, increase customer retention, and make sure everything is on-brand (also known as being the brand police).  In a world that has changed rapidly over recent years, your role has transformed...

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