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We’re curious. In every way.

B2B acquisition costs going up? Are they really?

B2B acquisition costs going up? Are they really?

I think I must have had my head under a rock as I hadn’t heard that B2B acquisition costs had gone up until recently, and I certainly hadn’t noticed that much – yet I work in B2B acquisition and live and die by cost-per-lead campaigns. For a recent new business...

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Four B2B digital marketing trends to watch in 2021

Four B2B digital marketing trends to watch in 2021

Our new normal is still taking shape. Businesses and marketers are still learning how COVID-19 has accelerated digital adoption. What we do know is that buyer groups and B2B sellers are facing this new normal together, and we can learn and act from that starting...

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B2B creative: 6 best practices for social media

B2B creative: 6 best practices for social media

Getting your B2B social creative noticed has never been more challenging. According to McKinsey in 2021, a huge 89% of B2B decision makers believe a shift to digital, catalysed by Covid-19, will be sustained in a post-pandemic world. That means more of your...

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Is direct mail dead?

Is direct mail dead?

It’s widely assumed nowadays that direct mail (DM) is dead in the water. A waste of time. A redundant marketing technique not worth investing in. But, what would you say if I told you that Modern's last direct mail campaign delivered £1m in sales revenue and a 30:1...

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