B2B Marketing Blog | Modern
Why Marketing Automation Is A Salesman’s Best Friend

Why Marketing Automation Is A Salesman’s Best Friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]

Social Media Engagement: Quality Over Quantity… Every Time

Social Media Engagement: Quality Over Quantity… Every Time

I’ve never really been into TV series, but recently I’ve been watching Mad Men. What I can’t help but admire about the advertiser characters (aside from their ability to stomach a gargantuan amount of whisky) is their attention to, and understanding of their target client; they understand exactly how to connect with them, how to resonate with them […]

How To Make Marketing Automation Work For You

How To Make Marketing Automation Work For You

Marketing automation can be a powerful way to manage, identify and nurture leads throughout the customer journey, to sale and beyond. But with great power comes great responsibility. Done well, marketing automation can deliver results that make you look great in front of the board. You can scale your marketing, track performance and monitor leads. […]