B2B Marketing Blog | Modern
How To Manage Twitter Followers

How To Manage Twitter Followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help you get the most from your Twitter followers. Stop following inactive […]

The Challenges Of Implementing Digital Change

The Challenges Of Implementing Digital Change

For digital leaders, implementing digital change across a business is a daunting task. Couple that with a siloed team, lack of support and understanding from key stakeholders, and learning about the process at the same time, it can be overwhelming. How to move forward Digital change is not just about creating an overall vision and […]

The Cracks Within Marketing Leadership

The Cracks Within Marketing Leadership

It’s no big secret that digital transformation is a big consideration for many marketing functions and those in marketing leadership positions. The pace of change and technology available to shape digital strategy within an organisation is pushing firmly at the heels of those leading the business.  But when it comes to marketing, customer data and […]