We’re curious.
In every way.

The characteristics of an effective digital leader – part 2

The characteristics of an effective digital leader

Digital transformation is changing every aspect of business including directing strategy, setting objectives and redefining future aspirations. The impact is both operational efficiency and customer experience. With driving change towards digital still a priority, B2B...

read more
Can CMOs tame their technology challenges?

Can CMOs tame their technology challenges?

In an era of ongoing uncertainty, CMOs continue to face constant evolution and great expectations. And things aren’t getting any easier, especially with the pandemic pushing towards a digital-first focus.  New challenges, opportunities, and evolving priorities mean...

read more
How to choose from Pardot Forms and Form Handlers

How to choose from Pardot Forms and Form Handlers

Whether you have recently purchased Pardot (recently renamed to Marketing Cloud Account Engagement or MCAE for short) and are in the midst of configuring it, or it's been installed for a while, deciding what forms you want to use on your website to capture the data is...

read more
Marketing Technology Strategy: Barriers to Success

Marketing Technology Strategy: Barriers to Success

Having recently reviewed the output of a research piece by the Modern team, I was struck by the overwhelming response from CMOs that innovation and integration are the two key areas hampering the delivery of their objectives. What emerges from the research is that...

read more
How can B2B marketers get the most out of Pardot?

How can B2B marketers get the most out of Pardot?

Get the most out of Pardot Getting a shiny new marketing automation tool is always fun and games. But it’s also a big investment, which means B2B marketers are always under pressure to start demonstrating its value straight away. With that in mind, it’s still never...

read more