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Drift and Modern accelerate their partnership across EMEA
Drift and Modern have announced that they will be extending their partnership to power-up Conversational Marketing across Europe. Modern is one of 14 industry-leading agency partners in the UK that have been selected to form part of the EMEA partner ecosystem. These...
How to create thought leadership that works
The term “Thought Leader” is nearly 30 years old. It regularly appears in lists of annoying business buzzwords. But it remains one of the most popular methods for B2B organisations to gain potential customers' attention. Why? Because when it’s done properly, it works....
Accelerate your ABM journeys with Drift
Mapping out ABM journeys is an essential step in preparing to execute your programmes. For success, all journeys need to be personalised, have authentic messaging and be humanised for maximum opportunity. Three things that Drift can offer on a plate. For starters,...
Content for every stage of the buyer journey
70% of B2B companies are prioritising content creation in 2021 (CMI, 2020). The way B2B business is done has gone digital and content marketing is part of that change. Content marketing allows you to increase brand awareness, share your brand story and values, educate...
B2B acquisition costs going up? Are they really?
I think I must have had my head under a rock as I hadn’t heard that B2B acquisition costs had gone up until recently, and I certainly hadn’t noticed that much – yet I work in B2B acquisition and live and die by cost-per-lead campaigns. For a recent new business...
How to power your content marketing with PR
PR teams, especially those in large B2B companies, often sit apart from their digital marketing colleagues and work on completely separate projects. Corporate news, major product launches, nurturing relationships with the most influential industry journalists....
Four B2B digital marketing trends to watch in 2021
Our new normal is still taking shape. Businesses and marketers are still learning how COVID-19 has accelerated digital adoption. What we do know is that buyer groups and B2B sellers are facing this new normal together, and we can learn and act from that starting...
Modern boosts leadership team by appointing new Strategy Director
Modern, one of the top 10 fastest growing B2B marketing agencies in the UK, has appointed Emily Grice as Strategy Director to help fuel the company’s ongoing growth. Grice, former Client Services Director at Saatchi & Saatchi X, brings over 25 years of experience...
B2B creative: 6 best practices for social media
Getting your B2B social creative noticed has never been more challenging. According to McKinsey in 2021, a huge 89% of B2B decision makers believe a shift to digital, catalysed by Covid-19, will be sustained in a post-pandemic world. That means more of your...
The importance of employee engagement in the new normal
Employee engagement and well-being should be a business’ number one priority. It adds to productivity, creativity and importantly, employee satisfaction. Which is why, as an agency, we’ve invested heavily into employee engagement, and have performed even better, in...