We’re curious.
In every way.

Demand Generation: The End of Forms

Demand Generation: The End of Forms

We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data.  It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...

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Managing change

Managing change

We recently launched a new podcast series – Modern Perspectives where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the sixth and final episode, hosted by Nicola Ray, we spoke with...

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Modern Perspectives podcast: Managing change

Modern Perspectives podcast: Managing change

In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM. The episode is all about managing change. With all of these changes surrounding us every day in business, how...

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Maintaining a resilient culture in times of change

Maintaining a resilient culture in times of change

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fifth episode, hosted by Lewis Webb, we spoke with two...

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Digital and data

Digital and data

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fourth episode, hosted by Emily Grice, we spoke with three...

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Modern Perspectives podcast: Digital & data

Modern Perspectives podcast: Digital & data

In the fourth episode of our podcast series, our Client Partner Lewis Webb welcomes Jon Clarke, CPO at Cyance, Dr Jillian Ney, founder of the Social Intelligence Lab and Joe Leverson, Head of Digital Marketing at Gamma Telecom. The episode is all about digital &...

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Emerging business models

Emerging business models

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the third episode, hosted by Lewis Webb, we spoke with two senior...

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