We’re curious. In every way.

An email follow-up fail (and how to fix it)

An email follow-up fail (and how to fix it)

I was doing some competitor research last week and, as a result, downloaded several pieces of gated content. Of course, part of any good content marketing automation process (if the competition have their marketing automation sorted out) is receiving a series of...

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Content Marketing: How Well Do You Know Your Buyers?

Content Marketing: How Well Do You Know Your Buyers?

Whilst we all busily create wonderful content (or CRAP as another agency once put it) as part of our content marketing strategy, we rarely stop and think about what our audience actually wants to hear. We’re too busy telling them what we want to say. When creating...

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What’s The Motivation Behind Your Content Creation?

What’s The Motivation Behind Your Content Creation?

Whilst we’re all very busy with our content creation and effective content distribution, it’s rare that we stop and think what we’re going to produce and why. We often find that there is an enthusiastic drive to tell the world how amazing the product/service is and...

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Landing page optimisation for content marketers

Landing page optimisation for content marketers

At the moment there is so much talk about content marketing and creating valuable content, yet few discuss distributing it out for maximum effect and fewer mention landing page optimisation. Quite simply, if you neglect your landing page, no one will convert. So, this...

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Maximising content marketing: strip, rip and track

Maximising content marketing: strip, rip and track

Everyone is talking about content marketing. The effort going into creating campaigns is phenomenal, yet many fail when it comes to maximising content marketing. At TechTarget's ROI Summit in June, content was a big part of many discussions and their own content...

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Gaining insights from marketing metrics and data

Gaining insights from marketing metrics and data

Recently, we’ve met with a couple of prospects, many of whom are struggling with too much data and marketing metrics from disparate agencies, social media tools and marketing software. The problem they’re all having is knowing what the data is telling them. It’s easy...

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How false metrics mess with the bottom line

How false metrics mess with the bottom line

Over breakfast this morning, we debated the joy of marketing metrics and more so, false metrics. (Breakfasts are a fun time in our house). False metrics are actually quite amusing as they don’t actually give you what you need, in fact, they distract you and keep you...

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Demonstrating ROI With A Marketing Dashboard

Demonstrating ROI With A Marketing Dashboard

We’ve not all got tens of thousands of pounds to invest in marketing automation software that comes with a built-in marketing dashboard. But just because you’re not using fancy software, doesn’t mean you can’t create a marketing dashboard to monitor your marketing...

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