B2B Marketing Blog | Modern
Why Marketing Automation Is A Salesman’s Best Friend

Why Marketing Automation Is A Salesman’s Best Friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in lead generation, tracking, nurture and conversion. Despite this, it can be difficult […]

Social Media Engagement: Quality Over Quantity… Every Time

Social Media Engagement: Quality Over Quantity… Every Time

I’ve never really been into TV series, but recently I’ve been watching Mad Men. What I can’t help but admire about the advertiser characters (aside from their ability to stomach a gargantuan amount of whisky) is their attention to, and understanding of their target client; they understand exactly how to connect with them, how to resonate with them […]

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

Digital marketing is an ever-evolving landscape of new technologies and buzzwords. In this barren wasteland of uncertain trends, it seems the only way to get the most out of digital campaigns is to do what we’ve always done: gate content, email it to the database, write some social posts and hope the leads crawl in. But alas, […]