We’re curious.
In every way.

Five ways Drift accelerates your revenue

Five ways Drift accelerates your revenue

In the right circumstances and with the right strategy behind it, Drift is one of the tools we love to implement for our clients. As we move towards a world where more of the buying process takes place online than ever before, sellers that implement Drift and use it...

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Modern Perspectives podcast: Customer centricity

Modern Perspectives podcast: Customer centricity

In the second episode of our podcast series, our Client Partner Lewis Webb welcomes Carrie Seifer, General Manager at GWI and Nick Dillon, Digital Innovation Manager at EDF Energy. The episode is all about customer centricity. More specifically, how companies need to...

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Transformation in a time of constant uncertainty

Transformation in a time of constant uncertainty

We recently launched a new podcast series: Modern Perspectives where we share the insights from B2B leaders and explore how they’re tackling transformation, change and technology in the context of marketing. In the first episode, hosted by Nicola Ray, we spoke with...

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Strategy before technology. Always.

Strategy before technology. Always.

We have a mantra at Modern – ‘Strategy before technology’. But what does that mean in reality? Let me tell you a story… I once did an audit of a company’s tech stack. The person I spoke to said they had 26 pieces of tech across their business. But, when I asked them...

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Tracking UTMs from Pardot into Salesforce campaigns

Tracking UTMs from Pardot into Salesforce campaigns

For any marketing team, the ability to understand exactly where your leads came from is gold dust. While tracking UTMs in Pardot is possible with the Google Analytics connector, it will only capture first touch and only for new prospects. But what about everyone else...

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The power of intent data with marketing automation

The power of intent data with marketing automation

In recent years, the martech world has exploded. So much so, according to Gartner, martech accounts for the largest proportion of marketing budgets (26.2%) with most organisations earmarking new technologies to invest in every year. Yet only 18% of brands have...

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