We’re curious.
In every way.

Paid advertising strategy: the basics

Paid advertising strategy: the basics

Gartner research shows CMOs have shifted spending commitments across their channels and programs, with paid digital (digital ads and search ads) being one of the top priorities in 2021.  With that, there’s been a rush to push out campaigns and spend allocated budgets...

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What you need to know about Google Analytics 4 (GA4)

What you need to know about Google Analytics 4 (GA4)

Google Analytics is used by 56.7% of all websites and is the most widely used analytics platform on the web.  Since its launch in 2005, Google has launched 4 iterations, the newest version GA4 launched in October 2020. GA4 is a big change and while it offers new...

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What does a CMO look like in 2022?

What does a CMO look like in 2022?

As a CMO, your purpose is to support sales, drive growth, gain customer insight, increase customer retention, and make sure everything is on-brand (also known as being the brand police).  In a world that has changed rapidly over recent years, your role has transformed...

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Demand Generation: The End of Forms

Demand Generation: The End of Forms

We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data.  It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...

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Managing change

Managing change

We recently launched a new podcast series – Modern Perspectives where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the sixth and final episode, hosted by Nicola Ray, we spoke with...

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Modern Perspectives podcast: Managing change

Modern Perspectives podcast: Managing change

In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM. The episode is all about managing change. With all of these changes surrounding us every day in business, how...

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Maintaining a resilient culture in times of change

Maintaining a resilient culture in times of change

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fifth episode, hosted by Lewis Webb, we spoke with two...

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