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Check, check and check (your LinkedIn B2B Digital Marketing checklist) again
Over the last five years, LinkedIn has seen a significant boom, and B2B marketers have taken full advantage of it to fuel growth and see results. In the last 12 months, 96% of B2B marketers used LinkedIn to distribute content. And, with more people working remotely we...
How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it
This month, Apple Mail has updated its mobile app with a new Mail Privacy Protection (MPP) feature. The new feature allows users to control and monitor the apps use of their data, making it harder to track email open rates - ultimately losing key statistics for...
Demand Generation: The End of Forms
We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data. It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...
Managing change
We recently launched a new podcast series – Modern Perspectives where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the sixth and final episode, hosted by Nicola Ray, we spoke with...
Modern Perspectives podcast: Managing change
In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM. The episode is all about managing change. With all of these changes surrounding us every day in business, how...
Maintaining a resilient culture in times of change
We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fifth episode, hosted by Lewis Webb, we spoke with two...
Modern Perspectives podcast: Resilient teams & culture
In the fifth episode of our podcast series, our Client Partner Lewis Webb welcomes Tracey Countreyman, Senior Managing Director at Accenture and Victoria Humphries, Inpirational speaker, author and polar adventurer. The episode is all about resilient teams &...
Digital and data
We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fourth episode, hosted by Emily Grice, we spoke with three...
Modern Perspectives podcast: Digital & data
In the fourth episode of our podcast series, our Client Partner Lewis Webb welcomes Jon Clarke, CPO at Cyance, Dr Jillian Ney, founder of the Social Intelligence Lab and Joe Leverson, Head of Digital Marketing at Gamma Telecom. The episode is all about digital &...
Emerging business models
We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the third episode, hosted by Lewis Webb, we spoke with two senior...