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Five ways Drift accelerates your revenue
In the right circumstances and with the right strategy behind it, Drift is one of the tools we love to implement for our clients. As we move towards a world where more of the buying process takes place online than ever before, sellers that implement Drift and use it...
Modern Perspectives podcast: Customer centricity
In the second episode of our podcast series, our Client Partner Lewis Webb welcomes Carrie Seifer, General Manager at GWI and Nick Dillon, Digital Innovation Manager at EDF Energy. The episode is all about customer centricity. More specifically, how companies need to...
Transformation in a time of constant uncertainty
We recently launched a new podcast series: Modern Perspectives where we share the insights from B2B leaders and explore how they’re tackling transformation, change and technology in the context of marketing. In the first episode, hosted by Nicola Ray, we spoke with...
Modern Perspectives podcast: Transformation in constant uncertainty
In the first episode of our podcast series, our CEO Nicola Ray welcomes Joel Harrison, Editor-in-chief of B2B Marketing and Matthew Roberts, North American Marketing Director at Amdocs. The episode is all about transformation in constant uncertainty. More...
Stepping up Drift: You’ve installed and onboarded, now what?
You’ve got your key Drift playbooks written, they’re set up on your website, the sales team is ready to go and the conversations are happening. But now what? How do you decide your own ‘next best action’ of what to do first to accelerate conversational marketing?...
Strategy before technology. Always.
We have a mantra at Modern – ‘Strategy before technology’. But what does that mean in reality? Let me tell you a story… I once did an audit of a company’s tech stack. The person I spoke to said they had 26 pieces of tech across their business. But, when I asked them...
Tracking UTMs from Pardot into Salesforce campaigns
For any marketing team, the ability to understand exactly where your leads came from is gold dust. While tracking UTMs in Pardot is possible with the Google Analytics connector, it will only capture first touch and only for new prospects. But what about everyone else...
Third-party cookies: How B2B marketers need to prepare
Goodbye third-party cookies, hello more customer-oriented strategy. Recently, Apple and Google announced plans to abolish the use of third-party cookies in the feat to protect the privacy of consumers. These changes will dramatically affect the way we advertise and...
The power of intent data with marketing automation
In recent years, the martech world has exploded. So much so, according to Gartner, martech accounts for the largest proportion of marketing budgets (26.2%) with most organisations earmarking new technologies to invest in every year. Yet only 18% of brands have...
Drift and Modern accelerate their partnership across EMEA
Drift and Modern have announced that they will be extending their partnership to power-up Conversational Marketing across Europe. Modern is one of 14 industry-leading agency partners in the UK that have been selected to form part of the EMEA partner ecosystem. These...