How To Get Your Boss On Twitter

How to get your boss on Twitter

How to get your boss on Twitter

Getting your boss on Twitter is a great way to promote your company and give it a human face, but there’s always a chance it can backfire. Here are some tips on how to get your CEO onto Twitter and how to manage their engagement on the platform. Why does your boss want to be on Twitter? There are...

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Marketing Attribution

The challenge of marketing attribution: what drove the sale?

The challenge of marketing attribution: what drove the sale?

I love a challenge and marketing attribution is always one that presents a challenge.  I’m still looking for the perfect marketing performance solution that tells me revenue and conversions by first touch, last touch, conversion point, conversion type and campaign – without...

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Twitter Followers

How to manage Twitter followers

How to manage Twitter followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help you get the most from your Twitter...

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Curated Content Guide

Curated content: how to guide

Curated content: the how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is still used today. Only...

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B2B Mobile Marketing

Make mobile a priority

Make mobile a priority in B2B marketing

Making mobile a priority for B2B marketers doesn’t mean getting a mobile website. By the same token, you don’t need to be swiping right on Tinder for key prospects. There are areas that B2B marketers don’t do well when it comes to marketing on mobile, and it causes problems. It skews the...

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Finding Influencers

Influencer marketing: how do you find the right influencers?

Influencer marketing: how do you find the right influencers?

Influencer marketing is like a huge game of 'Guess Who?'. Do they have glasses? Any facial hair? Do they use #EnSW in 50% of their tweets? It can be a complex digital game. But, you’d think that you could fall back on social software platforms to magic up a list of...

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Marketing Automation & Sales

Why marketing automation is a salesman’s best friend

Why marketing automation is a saleman's best friend

We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in...

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Changing Buyer Behaviour In Search

How B2B marketing strategies need to adapt to changing B2B buyer behaviour

How B2B marketing strategies need to adapt to changing B2B buyer behaviour

In the last 5 years alone there has been a significant shift in how B2B buyers find out about your product and services; assessing your offering long before they speak to your sales departments. The impact this has on how we, as marketers, sell (or help people...

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Social Media Basics

Social media basics: the things you were afraid to ask

Social media basics: the things you were afraid to ask

I struggle to remember a time before social media. Maybe I used to go on holidays, maybe I used to go to school, who knows? Frankly, if I didn’t tweet about these early life events, did they even happen? All jokes aside, there are thousands of social media channels today,...

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Marketing Technology Solutions

How to make marketing automation work for you

How to make marketing automation work for you

Marketing automation can be a powerful way to manage, identify and nurture leads throughout the customer journey, to sale and beyond. But with great power comes great responsibility. Done well, marketing automation can deliver results that make you look great in front of the board. ...

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