Client Agency Relationship

The importance of the client-agency relationship (and why it works)

The importance of the client-agency relationship (and why it works)

I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had relationship training. It was about understanding people, matching similar personality types...

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Behavioural Style In Marketing

How much does behavioural style matter in marketing?

How much does behavioural style matter in marketing?

I’m sat on a train eavesdropping on nearby conversations. I’ve been listening to a young woman opposite me talking on her phone about finishing up her sociology and psychology degree. When she’s finished, the stranger next to her says “are you going to analyse us all now?” My...

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Digital Marketing Tips

5 hot digital marketing tips to make the most of your campaigns

5 hot digital marketing tips to make the most of your campaigns

Digital marketing is an ever-evolving landscape of new technologies and buzzwords. In this barren wasteland of uncertain trends, it seems the only way to get the most out of digital campaigns is to do what we’ve always done: gate content, email it to the database, write...

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Persona-based marketing

The tide of persona-based marketing (in B2B)

The tide of persona-based marketing

There’s been talk for a while now in B2B marketing about personas and the drive to engage the customer. The magazines, blogs and experts talk about persona based marketing, but it can take time to adapt the marketing machine to this kind of change. As an agency marketer, I’ve always had a...

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Human to Human (H2H) Marketing

The personal touch: emotional advertising and H2H marketing

The personal touch: emotional advertising and H2H marketing

Like the rest of the human race, I found myself staring listlessly at the TV set over Christmas, in what can only be described as a food-induced haze. Advert after advert flickered before my eyes, all sharing one common theme: a tendency to focus on anecdotes. These anecdotes...

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Clickbait Marketing

You won’t believe these 5 issues with clickbait marketing

You won't believe these 5 issues with clickbait marketing

In this world, we are reminded constantly that quality is more important than quantity. Yet back in September, ‘Clickbait’ became one of the newest additions to the Oxford English Dictionary. Marketers worldwide are succumbing to this trend, even those who are known for...

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Content Marketing Team

Create a content marketing team that packs a punch

Create a content marketing team that packs a punch

Blog content, website content, social content, lead generation content… We all need content and lots of it. You spend the time working out the content marketing plan and then hand it to your content marketing team, brief them and then sit back and wait... And wait... And wait. ...

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Online B2B Marketing Campaigns

Online B2B marketing campaigns: push it out and hope for the best

Online B2B marketing campaigns: push it out and hope for the best

Ok, so your boss has just tasked you with your next online B2B marketing campaign. Where on earth do you start? We’ve all been there, panic stations to the ready. Are you going to push it out and hope for the best, or are you going to put your strategic hat on and really...

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B2B Email Marketing Fails

Why your B2B email marketing campaigns are failing

Why your B2B email marketing campaigns are failing

Recently, we’ve had a spate of clients come to us about under-performing B2B email marketing campaigns. They’re finding open rates are declining, clicks are dropping and overall the performance of the campaign has dipped. So why the poor performance? Email for B2B marketers has been...

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Remarketing and Retargeting

Marketing, remarketing and retargeting: my three favourite things

Marketing, remarketing and retargeting: my three favourite things

Every marketer wants to make sure they maximise their campaigns. You create the campaign, execute it and sit there with your fingers crossed, hoping it’s going to deliver the leads that you need. Sometimes it does, and sometimes it doesn’t. But, what if you could double...

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