Social Media Measurement

Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure and report on when it comes...

Read now

Marketing Metrics

The best excuses for not managing marketing metrics

The best excuses for not managing marketing metrics

In our office, we like marketing metrics. It isn’t just about what worked and what didn’t, it’s understanding why and acting on it. If you don’t know what performed well and don't have an understanding of 'why', then how can you improve the marketing performance moving forward? ...

Read now

Mobile Email Marketing

Mobile email marketing: a perfect storm?

Mobile email marketing: a perfect storm?

We live in a mobile generation; we are connected to the world around us at all times thanks to the power of Wi-Fi hotspots and the devices we carry. So really, marketers should have perfected email on these devices, right? Not necessarily. Mobile email marketing is still a minefield of format,...

Read now

Marketing Automation Creeps

Marketing automation: does it give your contacts the creeps?

Marketing automation: does it give your contacts the creeps?

Over the last five years, there’s been a mass move to capitalise on the golden bullet promised by marketing automation. The ability to automate the communications and sales process based on behaviour triggers is a pretty exciting prospect, but at what point can it go too far?...

Read now

Campaign Tracking

The how, what and why of campaign tracking

The how, what and why of campaign tracking

When it comes to campaign tracking you know what you want to achieve. Overall campaign goals determine the type of activity that will take place over the course of the campaign and how you’re going to measure it. The fundamentals of any campaign come down to measuring success. What would it...

Read now

Social Media Marketing Ideas

Simple social media marketing ideas to kick start your B2B marketing activity

Simple social media marketing ideas to kick start your B2B marketing activity

Social media is becoming increasingly important for content distribution, lead generation and awareness. As an agency we work lots of different clients who have different objectives, so we have to create and use lots of different techniques. So, we thought...

Read now

B2B Online Advertising

Is ad wastage killing your campaign?

Is ad wastage killing your campaign?

For such a long time, the only B2B online advertising you could do would be brand focused banner adverts on media portals or PPC, and usually you needed big budgets. These days, things are different. Digital marketing in B2B is much more approachable and pretty much anyone can do it. It’s...

Read now

Bounce Rate

Is your bounce rate really bad news?

Is your bounce rate really bad news?

Bounce rate is the measure of traffic that comes to your website and views one page before clicking away. It is often used as a baseline to quantify how engaged traffic coming to your site is. Some digital marketers swear by it and this may rock the boat a little, but is bounce rate as important as...

Read now

The Power of Influence in Marketing

The power of influence in B2B marketing

The power of influence in B2B marketing

I recently read a book, well, listened to a book, and something with this one really struck me. The book was about influence and principles of persuasion. In today’s information-saturated world, buyers have to unconsciously rely on the most simple of reasons to choose and select products and...

Read now

Landing Page Essentials

Landing page essentials to increase conversions

Landing page essentials to increase conversions

Landing pages are perfect for gated content, contact requests and case studies, but often we see landing pages that simply don’t convert. Creating a landing page is like using a chemistry kit; there are lots of elements that make up the page to create that magic formula. And to make it...

Read now