Marketing’s role in driving digitalisation

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture […]

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How is the B2B buyer evolving?

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel […]

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Exceptional in-house marketing: 5 keys to success

Exceptional in-house marketing: 5 keys to success As mentioned in one of our previous blogs, some clients are telling us that they’d like to bring more marketing in-house. Many are already in the process, but tackling this without support can hinder your progress. One marketing leader recently told me: “I’m really proud of how far […]

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I want opportunities, not leads

I want opportunities, not leads Many B2B marketers are tasked with lead generation, but is quantity over quality really the best approach? Generating top of funnel leads is expensive and often uses a scattergun approach. Having to review and qualify all those leads – good and bad, is extremely time consuming all the while spending […]

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Power-up your campaigns with intent data

Power-up your campaigns with intent data I recently bought a Nintendo Switch for my son and it’s all about power-ups, battles and other techniques used to boost health and extend game play. The marketing equivalent of a power-up? Intent data. Many of the campaigns our clients are running are simply doing the bare minimum, spending […]

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