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In every way.

B2B digital advertising audit: Reshape your strategy

B2B digital advertising audit: Reshape your strategy

If you’re going to invest in B2B digital advertising, then you need to do it right. But without a clear idea of your current performance, it’s impossible to set the goal posts and move forward. Also, your budget is precious. So it’s critical to choose the right...

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Adapt marketing strategy in a crisis

Adapt marketing strategy in a crisis

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure...

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Google Analytics: top 10 reports

Google Analytics: top 10 reports

We rarely come across a business that doesn't use Google Analytics. It’s no surprise really as it’s free, it’s good and it goes into an incredible amount of detail – why wouldn't any digital marketer include it as part of their armoury? Interestingly, we also find...

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