Jason Stockwell, Author at Modern
Social Media Engagement: Quality Over Quantity… Every Time

Social Media Engagement: Quality Over Quantity… Every Time

I’ve never really been into TV series, but recently I’ve been watching Mad Men. What I can’t help but admire about the advertiser characters (aside from their ability to stomach a gargantuan amount of whisky) is their attention to, and understanding of their target client; they understand exactly how to connect with them, how to resonate with them […]

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

5 Hot Digital Marketing Tips To Make The Most Of Your Campaigns

Digital marketing is an ever-evolving landscape of new technologies and buzzwords. In this barren wasteland of uncertain trends, it seems the only way to get the most out of digital campaigns is to do what we’ve always done: gate content, email it to the database, write some social posts and hope the leads crawl in. But alas, […]

The 3 Biggest Pitfalls Of Inbound Marketing

The 3 Biggest Pitfalls Of Inbound Marketing

The perfect inbound marketing strategy is the golden bullet of marketing, right? Write a blog post, get a load of targeted website visitors that are interested in your content, these visitors subscribe to regular communications and sign up for webinars, and ultimately become customers. Quick reality check, this doesn’t happen overnight – it takes time […]