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Over the last few years, there has been a significant push to embark on Account-Based Marketing (ABM) programmes, whether one-to-one focused programmes, one-to-few or one-to-many. ABM is evolving quickly and more marketers are using this to revolutionalise B2B...
Over the last five years, LinkedIn has seen a significant boom, and B2B marketers have taken full advantage of it to fuel growth and see results. In the last 12 months, 96% of B2B marketers used LinkedIn to distribute content. And, with more people working remotely we...
Our new normal is still taking shape. Businesses and marketers are still learning how COVID-19 has accelerated digital adoption. What we do know is that buyer groups and B2B sellers are facing this new normal together, and we can learn and act from that starting...
As years go, 2020 felt longer and more challenging than ever, where the resilience of marketers seeking to deliver their ambitions in B2B digital marketing strategies was been tested in new ways, expected and unexpected. The year started with a great deal of...