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In the final episode of our podcast series, our CEO Nicola Ray welcomes Stephen Davis, EMEA Marketing Director at Roland and Michael Bernard, Ex-CMO at IBM. The episode is all about managing change. With all of these changes surrounding us every day in business, how...
In the fifth episode of our podcast series, our Client Partner Lewis Webb welcomes Tracey Countreyman, Senior Managing Director at Accenture and Victoria Humphries, Inpirational speaker, author and polar adventurer. The episode is all about resilient teams &...
In the fourth episode of our podcast series, our Client Partner Lewis Webb welcomes Jon Clarke, CPO at Cyance, Dr Jillian Ney, founder of the Social Intelligence Lab and Joe Leverson, Head of Digital Marketing at Gamma Telecom. The episode is all about digital &...
In the third episode of our podcast series, our Client Partner Lewis Webb welcomes Andrew Grill, Founder of The Actionable Futurist and ex-IBM Managing Partner, as well as Brandee Sanders, VP of Marketing at Motive Retail. The episode is all about emerging business...
We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the second episode, hosted by Lewis Webb, we spoke with two...
In the second episode of our podcast series, our Client Partner Lewis Webb welcomes Carrie Seifer, General Manager at GWI and Nick Dillon, Digital Innovation Manager at EDF Energy. The episode is all about customer centricity. More specifically, how companies need to...
We recently launched a new podcast series: Modern Perspectives where we share the insights from B2B leaders and explore how they’re tackling transformation, change and technology in the context of marketing. In the first episode, hosted by Nicola Ray, we spoke with...
Goodbye third-party cookies, hello more customer-oriented strategy. Recently, Apple and Google announced plans to abolish the use of third-party cookies in the feat to protect the privacy of consumers. These changes will dramatically affect the way we advertise and...
Drift and Modern have announced that they will be extending their partnership to power-up Conversational Marketing across Europe. Modern is one of 14 industry-leading agency partners in the UK that have been selected to form part of the EMEA partner ecosystem. These...
The term “Thought Leader” is nearly 30 years old. It regularly appears in lists of annoying business buzzwords. But it remains one of the most popular methods for B2B organisations to gain potential customers' attention. Why? Because when it’s done properly, it works....