We’re curious.
In every way.

Putting the person in persona

Putting the person in persona

The phrase “know your audience” is fundamental to all sales and marketing. The principle spawned a whole industry within an industry. Organisations around the world use companies like Nielsen, Kantar, and GFK to understand as much as they can about their potential...

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Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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Social media assessment: benchmark your performance 

Social media assessment: benchmark your performance 

When was the last time you compared your social media to peers and competitors? In 2019, Buffer reported that 80% of marketing teams think they're doing social media exceptionally well. But only 8% of their customers agree - ouch! So, how are you going to assess...

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Create a content marketing team that packs a punch

Create a content marketing team that packs a punch

Create a content marketing team that packs a punch Blog content, website content, social content, lead generation content… We all need content and lots of it. You spend the time working out the content marketing plan and then hand it to your content marketing team,...

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Is your bounce rate really bad news?

Is your bounce rate really bad news?

Bounce rate is the measure of traffic that comes to your website and views one page before clicking away. It is often used as a baseline to quantify how engaged traffic coming to your site is. Some digital marketers swear by it and this may rock the boat a little, but...

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Marketing tracking: tracking the tricky

Marketing tracking: tracking the tricky

Everywhere we go, we leave tiny digital footprints enabling marketers to track every move. With sophisticated marketing tracking tools around, you'd think that marketers would have a handle on knowing what's delivering and what's not. There are many challenges to...

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