All posts by Modern Author
Why Pardot folder structure matters
Folder structure is your friend
For those who are naturally organised, you will already understand the value of having...
5 steps to planning a Pardot integrated campaign
Defining an Integrated Campaign
Before we get started let’s backtrack a little to ensure we’re allon the same page...
Variable tags vs dynamic content in Pardot
Variable Tags
A quick caveat for this section:
If you haven’t upgraded to HML (handlebars merge language) then you will...
Be prepared for Pardot’s switch to Salesforce single sign-on
If you are a Pardot customer you may have already heard that a big change is coming for Pardot. In...
Using Pardot Engagement Studio to nurture sales leads
With one of our clients, we identified an opportunity to leverage Engagement Studio as part of their sales process which...
B2B digital advertising audit: Reshape your strategy
In this digital advertising audit, there are 30 questions to interrogate your digital advertising programmes. Use them to evaluate, compare...
5 principles that should underpin your B2B digital ad strategy
B2B digital advertising spend is currently increasing year-on-year. Last year, the money outlaid on B2B digital ads soared by over...
What are the best advertising technologies for your business?
This is a great thing. However, there are almost too many options on offer. Investment levels tend to vary...
Modern is top rising star in B2B Marketing agency report
The report, published yesterday, showed Modern climbing 20 places since last year – from 77 to 57 –making it the...