Nicola Ray, Author at Modern
The Characteristics of an Effective Digital Leader Part 2

The Characteristics of an Effective Digital Leader Part 2

In our first blog in this two-part series, we looked at how to set a vision for digital change and how to integrate digital into not only the marketing team, but the wider organisation. Below we’ll take a look further into how to implement change by looking at introducing agile working, collaboration, and experimentation into […]

The Characteristics of an Effective Digital Leader – Part 1

The Characteristics of an Effective Digital Leader – Part 1

Great digital leaders aren’t just focused on digital technology and skill. They’re more interested in how digital can drive change within an organisation and how they, in turn, can deliver a holistic marketing strategy which embodies digital across the entire business. They’re strategic, forward-thinking, people-focused, open-minded and willing to learn. So, heads of marketing that want to […]

How To Manage Twitter Followers

How To Manage Twitter Followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help you get the most from your Twitter followers. Stop following inactive […]

The Challenges Of Implementing Digital Change

The Challenges Of Implementing Digital Change

For digital leaders, implementing digital change across a business is a daunting task. Couple that with a siloed team, lack of support and understanding from key stakeholders, and learning about the process at the same time, it can be overwhelming. How to move forward Digital change is not just about creating an overall vision and […]