We’re curious.
In every way.

Content for every stage of the buyer journey

Content for every stage of the buyer journey

70% of B2B companies are prioritising content creation in 2021 (CMI, 2020). The way B2B business is done has gone digital and content marketing is part of that change. Content marketing allows you to increase brand awareness, share your brand story and values, educate...

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Is direct mail dead?

Is direct mail dead?

It’s widely assumed nowadays that direct mail (DM) is dead in the water. A waste of time. A redundant marketing technique not worth investing in. But, what would you say if I told you that Modern's last direct mail campaign delivered £1m in sales revenue and a 30:1...

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Exceptional in-house marketing: 5 keys to success

Exceptional in-house marketing: 5 keys to success

As mentioned in one of our previous blogs, some clients are telling us that they’d like to bring more marketing in-house. Many are already in the process, but tackling this without support can hinder your progress. One marketing leader recently told me: “I’m really...

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Curated content: how to guide

Curated content: how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is...

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9 Big Content Marketing Mistakes

9 Big Content Marketing Mistakes

Right now, it's all about content marketing. Producing original content is one of the best tools a digital marketer can use to generate awareness, nurture interest and ultimately capture data that can be converted into solid leads. The 2013 B2B Content Marketing...

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