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Bristol, UK: Modern, the B2B digital marketing consultants, have released new research which finds that two out of three Chief Marketing Officers (CMOs) are using less than 50% of their marketing technology stack. According to a survey conducted by Statista,...
In an era of ongoing uncertainty, CMOs continue to face constant evolution and great expectations. And things aren’t getting any easier, especially with the pandemic pushing towards a digital-first focus. New challenges, opportunities, and evolving priorities mean...
As a CMO, your purpose is to support sales, drive growth, gain customer insight, increase customer retention, and make sure everything is on-brand (also known as being the brand police). In a world that has changed rapidly over recent years, your role has transformed...