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Pardot: 7 Engagement Studio tips & tricks

Pardot: 7 Engagement Studio tips & tricks

Using Pardot’s Engagement Studio to communicate with Prospects and nurture them can be very exciting – for us marketing automation geeks at least. There are so many options and possibilities! But for some it’s this expanse of options that causes trepidation and why...

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Variable tags vs dynamic content in Pardot

Variable tags vs dynamic content in Pardot

There are some great ways to personalise content in Pardot using either variable tags or dynamic content – or both! If you are not using either of these then you are missing out on delivering relevant content to your prospects. And as we all know - personalised...

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5 steps to planning a Pardot integrated campaign

5 steps to planning a Pardot integrated campaign

Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless....

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Why Pardot folder structure matters

Why Pardot folder structure matters

It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t...

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B2B + mobile: an unhappy marriage?

B2B + mobile: an unhappy marriage?

Mobile is still an under-developed channel for B2B marketers – it feels like these two are completely divorced. Yet, last year the number of mobile devices in the world overtook people (GSMA Intelligence), so if you’re not on board yet with mobile marketing it’s time...

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