We’re curious.
In every way.

How to choose from Pardot Forms and Form Handlers

How to choose from Pardot Forms and Form Handlers

Whether you have recently purchased Pardot (recently renamed to Marketing Cloud Account Engagement or MCAE for short) and are in the midst of configuring it, or it's been installed for a while, deciding what forms you want to use on your website to capture the data is...

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Tracking UTMs from Pardot into Salesforce campaigns

Tracking UTMs from Pardot into Salesforce campaigns

For any marketing team, the ability to understand exactly where your leads came from is gold dust. While tracking UTMs in Pardot is possible with the Google Analytics connector, it will only capture first touch and only for new prospects. But what about everyone else...

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Pardot: 7 Engagement Studio tips & tricks

Pardot: 7 Engagement Studio tips & tricks

Using Pardot’s Engagement Studio to communicate with Prospects and nurture them can be very exciting – for us marketing automation geeks at least. There are so many options and possibilities! But for some it’s this expanse of options that causes trepidation and why...

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Variable tags vs dynamic content in Pardot

Variable tags vs dynamic content in Pardot

There are some great ways to personalise content in Pardot using either variable tags or dynamic content – or both! If you are not using either of these then you are missing out on delivering relevant content to your prospects. And as we all know - personalised...

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5 steps to planning a Pardot integrated campaign

5 steps to planning a Pardot integrated campaign

Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless....

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