We’re curious.
In every way.

Why Pardot folder structure matters

Why Pardot folder structure matters

It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t...

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B2B + mobile: an unhappy marriage?

B2B + mobile: an unhappy marriage?

Mobile is still an under-developed channel for B2B marketers – it feels like these two are completely divorced. Yet, last year the number of mobile devices in the world overtook people (GSMA Intelligence), so if you’re not on board yet with mobile marketing it’s time...

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B2B email marketing automation: getting it right

B2B email marketing automation: getting it right

Every marketer knows that email marketing automation is something they should be doing, but how can you make it really deliver? We’ve worked with clients in the past that have set up their marketing automation, left it to tick over, and then wondered why it hasn’t...

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An email follow-up fail (and how to fix it)

An email follow-up fail (and how to fix it)

I was doing some competitor research last week and, as a result, downloaded several pieces of gated content. Of course, part of any good content marketing automation process (if the competition have their marketing automation sorted out) is receiving a series of...

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Simple email marketing strategies that work

Simple email marketing strategies that work

Did you know the first email was sent in 1971?! It's unlikely back then that they had considered any kind of email marketing strategies. Now it's use is so prevalent, in the time it took you to read this sentence, 20 million emails were written. We often hear rumours...

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