We’re curious.
In every way.

B2B email marketing automation: getting it right

B2B email marketing automation: getting it right

Every marketer knows that email marketing automation is something they should be doing, but how can you make it really deliver? We’ve worked with clients in the past that have set up their marketing automation, left it to tick over, and then wondered why it hasn’t...

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An email follow-up fail (and how to fix it)

An email follow-up fail (and how to fix it)

I was doing some competitor research last week and, as a result, downloaded several pieces of gated content. Of course, part of any good content marketing automation process (if the competition have their marketing automation sorted out) is receiving a series of...

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Simple email marketing strategies that work

Simple email marketing strategies that work

Did you know the first email was sent in 1971?! It's unlikely back then that they had considered any kind of email marketing strategies. Now it's use is so prevalent, in the time it took you to read this sentence, 20 million emails were written. We often hear rumours...

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