We’re curious.
In every way.

The cracks within marketing leadership

The cracks within marketing leadership

It’s no big secret that digital transformation is a big consideration for many marketing functions and those in marketing leadership positions. The pace of change and technology available to shape digital strategy within an organisation is pushing firmly at the heels...

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16 pillars of B2B marketing

16 pillars of B2B marketing

I started this process on the basis that a strategy that aligns with the business is already on the cards. From there, what would the pillars that support that overarching strategy be?

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Curated content: how to guide

Curated content: how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is...

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How much does behavioural style matter in marketing?

How much does behavioural style matter in marketing?

I’m sat on a train eavesdropping on nearby conversations. I’ve been listening to a young woman opposite me talking on her phone about finishing up her sociology and psychology degree. When she’s finished, the stranger next to her says “are you going to analyse us all...

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The tide of persona-based marketing (in B2B)

The tide of persona-based marketing (in B2B)

There’s been talk for a while now in B2B marketing about personas and the drive to engage the customer. The magazines, blogs and experts talk about persona based marketing, but it can take time to adapt the marketing machine to this kind of change. As an agency...

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Create a content marketing team that packs a punch

Create a content marketing team that packs a punch

Create a content marketing team that packs a punch Blog content, website content, social content, lead generation content… We all need content and lots of it. You spend the time working out the content marketing plan and then hand it to your content marketing team,...

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Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure...

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Hello. I’m a buyer persona.

Hello. I’m a buyer persona.

What goes into a buyer persona? Attributes, behaviours, motivations, personal needs. What was once ‘target audience’ is now a buyer persona – a much richer, deeper understanding of who is buying your product and services. In my early career, we were always encouraged...

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