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We’re curious.
In every way.

Putting the person in persona

Putting the person in persona

The phrase “know your audience” is fundamental to all sales and marketing. The principle spawned a whole industry within an industry. Organisations around the world use companies like Nielsen, Kantar, and GFK to understand as much as they can about their potential...

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Evolution of the B2B buyer: Part 2

Evolution of the B2B buyer: Part 2

A while ago, I wrote about the evolution of the B2B buyer. The main take out from that blog was this: the new B2B buyer is now consistently 45 and under, extremely tech-savvy, and someone who habitually researches and buys online. As a result, buying decisions are...

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Adapt marketing strategy in a crisis

Adapt marketing strategy in a crisis

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure...

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It’s their B2B buying process, not yours

It’s their B2B buying process, not yours

It’s stating the obvious, but your prospect’s B2B buying process is totally different to the sales process you’ve laid out for them. As marketers firmly focused on the sale, we think about how we think the sales process should go – from early first touches in...

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Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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