We’re curious.
In every way.

Managing change

Managing change

We recently launched a new podcast series – Modern Perspectives where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the sixth and final episode, hosted by Nicola Ray, we spoke with...

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Maintaining a resilient culture in times of change

Maintaining a resilient culture in times of change

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fifth episode, hosted by Lewis Webb, we spoke with two...

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Digital and data

Digital and data

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the fourth episode, hosted by Emily Grice, we spoke with three...

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Emerging business models

Emerging business models

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the third episode, hosted by Lewis Webb, we spoke with two senior...

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Now is the time for customer centricity

Now is the time for customer centricity

We recently launched a new podcast series – Modern Perspectives – where we share insights from B2B leaders and explore how they deal with transformation, change and technology in a marketing context. In the second episode, hosted by Lewis Webb, we spoke with two...

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Five ways Drift accelerates your revenue

Five ways Drift accelerates your revenue

In the right circumstances and with the right strategy behind it, Drift is one of the tools we love to implement for our clients. As we move towards a world where more of the buying process takes place online than ever before, sellers that implement Drift and use it...

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Transformation in a time of constant uncertainty

Transformation in a time of constant uncertainty

We recently launched a new podcast series: Modern Perspectives where we share the insights from B2B leaders and explore how they’re tackling transformation, change and technology in the context of marketing. In the first episode, hosted by Nicola Ray, we spoke with...

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Strategy before technology. Always.

Strategy before technology. Always.

We have a mantra at Modern – ‘Strategy before technology’. But what does that mean in reality? Let me tell you a story… I once did an audit of a company’s tech stack. The person I spoke to said they had 26 pieces of tech across their business. But, when I asked them...

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