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In every way.

Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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Variable tags vs dynamic content in Pardot

Variable tags vs dynamic content in Pardot

There are some great ways to personalise content in Pardot using either variable tags or dynamic content – or both! If you are not using either of these then you are missing out on delivering relevant content to your prospects. And as we all know - personalised...

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B2B digital marketing strategy: changes to make now

B2B digital marketing strategy: changes to make now

It’s no secret that recent events (no pun intended) have caused plenty of disruption and uncertainty for B2B marketers. However, it isn’t all doom and gloom. By making a few simple changes to your digital marketing strategy, you will both survive and better your...

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Keep calm and adapt your marketing strategy

Keep calm and adapt your marketing strategy

Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy. Remember February 2014? Tube strikes in London caused  major  disruption. But the disruption led to new ways of...

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Everyday best practice for B2B PPC accounts

Everyday best practice for B2B PPC accounts

Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing.  In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with...

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Marketing performance: moving the needle

Marketing performance: moving the needle

Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you...

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Marketing’s role in driving digitalisation

Marketing’s role in driving digitalisation

Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and...

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