Challenge your thinking or gather strategic insights. Start here.
The tide of persona-based marketing (in B2B)
As an agency marketer, I’ve always had a disconnect with the focus of businesses selling to other businesses. It stems...
The power of intent data with marketing automation
There are several answers for this, but it mainly comes down to adoption levels, complexity and integration. The technology is...
Measuring ROI from ABM
In 2021, 70% of marketers report using an ABM programme which is a 15% increase since 2020. Although increasing,...
Digital Connections 2.0: Interview with Nick Webb, CMO, CloudPay
What role does marketing technology play in your organisation?
In theory, marketing technology platforms should be supporting our marketing processes,...