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The tide of persona-based marketing (in B2B)

As an agency marketer, I’ve always had a disconnect with the focus of businesses selling to other businesses. It stems...

The power of intent data with marketing automation

There are several answers for this, but it mainly comes down to adoption levels, complexity and integration. The technology is...

Do You Really Know Your Customer? How Your Tech Stack Can Unearth True Insights

As marketers, we exist for our customers. As a business, we exist for profit. The only way we can drive...

A Shift in the Direction of Planning Where Strategy Leads Technology

In this article, I’ll share some of the ways we’re seeing our clients transition and shift to a deeper focus...

The Principles of Mapping the Customer Journey

With customer interactions being predominantly digital in today’s world; how a customer interacts with your digital properties and the information...

Setting the Path for B2B Personalisation in Programmatic Advertising

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by...

Why Audience Insights Should be Central to your Content Strategy

It was a solid campaign and it achieved brilliant results. DISC certainly isn’t new and many businesses (including ourselves) have...