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B2B marketing doesn’t take a summer break. Neither should you.
1. Write some blogs
Case in point, I found myself with some downtime and decided to write this blog. Keeping...
The importance of employee engagement in the new normal
The challenges that come with that are evidenced. GWI (Global Web Index) conducted research into professionals working from home, revealing...
How to create thought leadership that works
Why? Because when it’s done properly, it works. A recent report by Edelman and LinkedIn found that:
But this...
Modern Perspectives podcast: Managing change
The episode is all about managing change. With all of these changes surrounding us every day in business, how...
What does a CMO look like in 2022?
In a world that has changed rapidly over recent years, your role has transformed along with it.
The characteristics of an effective digital leader
Digital Leaders are more interested in how digital can drive change within an organisation and how they, in turn, can...
The Journey to B Corp Certification: Identifying Our ‘Why’ as a Business
Some of you may remember Simon Sinek’s viral sensation ‘start with why – how great leaders inspire action’...
Modern CMO Roundtable: Top 5 Takeaways
This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report, delving into the concerns keeping B2B CMOs...
Pledge to Equal Opportunities: Joining the Disability Confident Scheme
We’re in good company: we’re officially committed to this important initiative alongside more than 20,000 other organisations across England and...