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Why Pardot folder structure matters
Folder structure is your friend
For those who are naturally organised, you will already understand the value of having...
5 steps to planning a Pardot integrated campaign
Defining an Integrated Campaign
Before we get started let’s backtrack a little to ensure we’re allon the same page...
Variable tags vs dynamic content in Pardot
Variable Tags
A quick caveat for this section:
If you haven’t upgraded to HML (handlebars merge language) then you will...
What do sales want? Buyer insights!
So how do you, as marketers, deliver insights?
When we work with clients, the biggest challenge we see is...
Be prepared for Pardot’s switch to Salesforce single sign-on
If you are a Pardot customer you may have already heard that a big change is coming for Pardot. In...
Using Pardot Engagement Studio to nurture sales leads
With one of our clients, we identified an opportunity to leverage Engagement Studio as part of their sales process which...
Tracking UTMs from Pardot into Salesforce campaigns
To achieve this we need to get creative with tracking UTMs, and how that data passes from Pardot into Salesforce....
Strategy before technology. Always.
I once did an audit of a company’s tech stack. The person I spoke to said they had 26 pieces...
Stepping up Drift: You’ve installed and onboarded, now what?
1. Take a look at your performance
First things first, take a look at your performance. You’re looking specifically...