We’re curious.
In every way.

How can B2B marketers get the most out of Pardot?

How can B2B marketers get the most out of Pardot?

Get the most out of Pardot Getting a shiny new marketing automation tool is always fun and games. But it’s also a big investment, which means B2B marketers are always under pressure to start demonstrating its value straight away. With that in mind, it’s still never...

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Paid advertising strategy: the basics

Paid advertising strategy: the basics

Gartner research shows CMOs have shifted spending commitments across their channels and programs, with paid digital (digital ads and search ads) being one of the top priorities in 2021.  With that, there’s been a rush to push out campaigns and spend allocated budgets...

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What you need to know about Google Analytics 4 (GA4)

What you need to know about Google Analytics 4 (GA4)

Google Analytics is used by 56.7% of all websites and is the most widely used analytics platform on the web.  Since its launch in 2005, Google has launched 4 iterations, the newest version GA4 launched in October 2020. GA4 is a big change and while it offers new...

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Demand Generation: The End of Forms

Demand Generation: The End of Forms

We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data.  It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...

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The power of intent data with marketing automation

The power of intent data with marketing automation

In recent years, the martech world has exploded. So much so, according to Gartner, martech accounts for the largest proportion of marketing budgets (26.2%) with most organisations earmarking new technologies to invest in every year. Yet only 18% of brands have...

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B2B acquisition costs going up? Are they really?

B2B acquisition costs going up? Are they really?

I think I must have had my head under a rock as I hadn’t heard that B2B acquisition costs had gone up until recently, and I certainly hadn’t noticed that much – yet I work in B2B acquisition and live and die by cost-per-lead campaigns. For a recent new business...

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How to power your content marketing with PR

How to power your content marketing with PR

PR teams, especially those in large B2B companies, often sit apart from their digital marketing colleagues and work on completely separate projects.  Corporate news, major product launches, nurturing relationships with the most influential industry journalists....

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