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We’re curious.
In every way.

Evolution of the B2B buyer: Part 2

Evolution of the B2B buyer: Part 2

A while ago, I wrote about the evolution of the B2B buyer. The main take out from that blog was this: the new B2B buyer is now consistently 45 and under, extremely tech-savvy, and someone who habitually researches and buys online. As a result, buying decisions are...

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Landing pages that convert in 9 simple steps

Landing pages that convert in 9 simple steps

Ask any marketer what they want from their digital marketing, and most of them will say "landing pages that convert". So you spend hours pouring an amazing piece of content you just know your audience will love. You set it live and not a lot happens. The weeks have...

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Adapt marketing strategy in a crisis

Adapt marketing strategy in a crisis

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure...

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It’s their B2B buying process, not yours.

It’s their B2B buying process, not yours.

It’s stating the obvious, but your prospect’s B2B buying process is totally different to the sales process you’ve laid out for them. As marketers firmly focused on the sale, we think about how we think the sales process should go – from early first touches in...

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What do sales want? Buyer insights!

What do sales want? Buyer insights!

If you asked your sales team what they wanted most, how do you think they’d respond? The most obvious answer is sales, and of course, commission, but then they’d think about it… and the next most common answer is ‘more insight about the buyer’. Give them insights and...

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Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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B2B digital marketing strategy: changes to make now

B2B digital marketing strategy: changes to make now

It’s no secret that recent events (no pun intended) have caused plenty of disruption and uncertainty for B2B marketers. However, it isn’t all doom and gloom. By making a few simple changes to your digital marketing strategy, you will both survive and better your...

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The importance of social media analytics

The importance of social media analytics

More and more, B2B marketers are using organic social media as part of their campaigns or ongoing marketing activity. The problem is, the analytics behind their social media activity is often left wanting. In order for any marketing activity to be assessed, there...

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Marketing performance: moving the needle

Marketing performance: moving the needle

Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you...

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