We’re curious.
In every way.

Demand Generation: The End of Forms

Demand Generation: The End of Forms

We’re seeing a growing trend in demand generation which is focused on offering up content and insight without asking the user for data.  It’s a long-awaited debate and much needed. To be frank, there are technologies available that don’t require us to use a form, yet...

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The power of intent data with marketing automation

The power of intent data with marketing automation

In recent years, the martech world has exploded. So much so, according to Gartner, martech accounts for the largest proportion of marketing budgets (26.2%) with most organisations earmarking new technologies to invest in every year. Yet only 18% of brands have...

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B2B acquisition costs going up? Are they really?

B2B acquisition costs going up? Are they really?

I think I must have had my head under a rock as I hadn’t heard that B2B acquisition costs had gone up until recently, and I certainly hadn’t noticed that much – yet I work in B2B acquisition and live and die by cost-per-lead campaigns. For a recent new business...

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How to power your content marketing with PR

How to power your content marketing with PR

PR teams, especially those in large B2B companies, often sit apart from their digital marketing colleagues and work on completely separate projects.  Corporate news, major product launches, nurturing relationships with the most influential industry journalists....

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Four B2B digital marketing trends to watch in 2021

Four B2B digital marketing trends to watch in 2021

Our new normal is still taking shape. Businesses and marketers are still learning how COVID-19 has accelerated digital adoption. What we do know is that buyer groups and B2B sellers are facing this new normal together, and we can learn and act from that starting...

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