Marketing performance: moving the needle

Marketing performance: moving the needle

Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing...

Read now

Predicting Marketing Performance

Predicting your marketing performance

Predicting your marketing performance

I’m sitting on a train to London. The hills are rolling by and it’s a dreary day, with a pinky, orange hue over the grey clouds. I’m sitting in a backward facing seat which isn’t my favourite thing. I’m off to run a workshop on benchmarking and forecasting marketing performance with a client so...

Read now

B2B Digital Leader

The characteristics of an effective digital leader – part 2

The characteristics of an effective digital leader - part 2

In our first blog in this two-part series, we looked at how to set a vision for digital change and how to integrate digital into not only the marketing team, but the wider organisation. Below we’ll take a look further into how to implement change by looking at introducing...

Read now

Twitter Followers

How to manage Twitter followers

How to manage Twitter followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help you get the most from your Twitter...

Read now

Curated Content Guide

Curated content: how to guide

Curated content: the how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is still used today. Only...

Read now

B2B Mobile Marketing

Make mobile a priority

Make mobile a priority in B2B marketing

Making mobile a priority for B2B marketers doesn’t mean getting a mobile website. By the same token, you don’t need to be swiping right on Tinder for key prospects. There are areas that B2B marketers don’t do well when it comes to marketing on mobile, and it causes problems. It skews the...

Read now

Social Media Measurement

Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure and report on when it comes...

Read now

B2B Lead Generation Tanked

Your B2B lead generation campaign has tanked. Now what?

Your B2B lead generation campaign has tanked. Now what?

Wouldn't it be awesome if every idea for a B2B lead generation campaign we ever had was a great one? We'd all be geniuses. We'd be high-fiving constantly. My arm hurts just thinking about it. Alas, reality is real and we all live here. That means that sometimes your...

Read now

Buyer Persona

Hello. I’m a buyer persona.

Hello. I'm a buyer persona.

What goes into a buyer persona? Attributes, behaviours, motivations, personal needs. What was once ‘target audience’ is now a buyer persona – a much richer, deeper understanding of who is buying your product and services. In my early career, we were always encouraged to go further than gender, age,...

Read now

Social Selling

7 ways to rock social selling (like a bad ass)

7 ways to rock social selling (like a bad ass)

Recently I’ve been running a few social media training sessions which have focused on supporting sales teams in a large corporate to embrace social media and social selling for two reasons: 1. The first is to enhance the marketing activity by leveraging employees as brand ambassadors ...

Read now