We’re curious.
In every way.

What do sales want? Buyer insights!

What do sales want? Buyer insights!

If you asked your sales team what they wanted most, how do you think they’d respond? The most obvious answer is sales, and of course, commission, but then they’d think about it… and the next most common answer is ‘more insight about the buyer’. Give them insights and...

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Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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Marketing performance: moving the needle

Marketing performance: moving the needle

Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you...

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Predicting your marketing performance

Predicting your marketing performance

I’m sitting on a train to London. The hills are rolling by and it’s a dreary day, with a pinky, orange hue over the grey clouds. I’m sitting in a backward facing seat which isn’t my favourite thing. I’m off to run a workshop on benchmarking and forecasting marketing...

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How to manage Twitter followers

How to manage Twitter followers

Twitter admin can be a time-consuming and monotonous task – trying to build engagement and follower counts while occasionally purging your timeline of less-relevant accounts. Instead of wasting hours, make the most of your time with a few nifty tools and tips to help...

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Curated content: how to guide

Curated content: how to guide

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is...

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Make mobile a priority

Make mobile a priority

Making mobile a priority for B2B marketers doesn’t mean getting a mobile website. By the same token, you don’t need to be swiping right on Tinder for key prospects. There are areas that B2B marketers don’t do well when it comes to marketing on mobile, and it causes...

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Measuring social media: tracking the ROI

Measuring social media: tracking the ROI

Measuring social media can be a metrics minefield that leads to lengthy reports with lots of minute details. As with all marketing channels, you need to know what’s working and what’s not, so monitoring and measuring activity is critical. But what should you measure...

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