We’re curious.
In every way.

How to power your content marketing with PR

How to power your content marketing with PR

PR teams, especially those in large B2B companies, often sit apart from their digital marketing colleagues and work on completely separate projects.  Corporate news, major product launches, nurturing relationships with the most influential industry journalists....

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Landing pages that convert in 9 simple steps

Landing pages that convert in 9 simple steps

Ask any marketer what they want from their digital marketing, and most of them will say "landing pages that convert". So you spend hours pouring an amazing piece of content you just know your audience will love. You set it live and not a lot happens. The weeks have...

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What do sales want? Buyer insights!

What do sales want? Buyer insights!

If you asked your sales team what they wanted most, how do you think they’d respond? The most obvious answer is sales, and of course, commission, but then they’d think about it… and the next most common answer is ‘more insight about the buyer’. Give them insights and...

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Digital transformation: For B2B marketers

Digital transformation: For B2B marketers

As B2B marketers ourselves, we at Modern understand that initiating business-wide digital transformation is hard work. However, with the right plan in place, you can deliver. How? You ask? Understanding the task ahead B2B marketers who want to move towards digital...

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Marketing performance: moving the needle

Marketing performance: moving the needle

Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you...

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