We’re curious.
In every way.

The cracks within marketing leadership

The cracks within marketing leadership

It’s no big secret that digital transformation is a big consideration for many marketing functions and those in marketing leadership positions. The pace of change and technology available to shape digital strategy within an organisation is pushing firmly at the heels...

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Implementing change for the digital leader

Implementing change for the digital leader

For a digital leader, implementing digital change across a business is a daunting task. Couple that with a siloed team, lack of support and understanding from key stakeholders, and learning about the process at the same time, it can be overwhelming. How to move...

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How much does behavioural style matter in marketing?

How much does behavioural style matter in marketing?

I’m sat on a train eavesdropping on nearby conversations. I’ve been listening to a young woman opposite me talking on her phone about finishing up her sociology and psychology degree. When she’s finished, the stranger next to her says “are you going to analyse us all...

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The best excuses for not managing marketing metrics

The best excuses for not managing marketing metrics

In our office, we like marketing metrics. It isn’t just about what worked and what didn’t, it’s understanding why and acting on it. If you don’t know what performed well and don't have an understanding of 'why', then how can you improve the marketing performance...

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Building a B2B marketing dashboard

Building a B2B marketing dashboard

One of the things that many marketers grapple with is knowing which few key business metrics to report on to the management team. This was a hot topic in a recent BrightTalk round table discussion that I was honoured to be part of. In truth, we could have spent the...

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Marketing strategy: why marketing efforts fail

Marketing strategy: why marketing efforts fail

Okay, ‘fail’ is a pretty strong word, but when it comes to a B2B marketing strategy that doesn’t work surely that is failure? There are usually plenty of reasons for marketing not working out and there are some common culprits that can claim their part in poor...

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Make metrics meaningful

Make metrics meaningful

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here are the...

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