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When you are tasked with setting up a series of Pardot emails to be used in Engagement Studio (ES), getting that first template 100% right is key to ensuring the rest of your process runs smoothly. Why? Because there are certain nuances of setting up emails in Pardot...
There are many ways to leverage Engagement Studio in Pardot – nurture leads to MQL status, promote events, customer onboarding – just to name a few. With one of our clients, we identified an opportunity to leverage Engagement Studio as part of their sales process...
Using Pardot’s Engagement Studio to communicate with Prospects and nurture them can be very exciting – for us marketing automation geeks at least. There are so many options and possibilities! But for some it’s this expanse of options that causes trepidation and why...
Pardot login will soon require a Salesforce single sign-on If you are a Pardot customer you may have already heard that a big change is coming for Pardot. In the Spring ’21 release (February 2021) Pardot users will be required to login via a Salesforce single sign-on...
There are some great ways to personalise content in Pardot using either variable tags or dynamic content – or both! If you are not using either of these then you are missing out on delivering relevant content to your prospects. And as we all know - personalised...
This is a “tale as old as time” – a company purchases a piece of software, such as a marketing automation platform (MAP), and expects it to immediately function to its maximum potential and be the unicorn system you were promised during the demo. However, a marketing...
Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless....
Most marketers these days have fully bought into content marketing. The concept of creating and distributing content to a defined audience for a strategic end has been fully embraced. For the most part, a content marketing strategy can only be implemented...
It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t...
Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business. In most cases, it’s simply time – there’s an urgency to get going with the set-up and transfer of...