5 steps to planning a Pardot integrated campaign
5 steps to planning a Pardot integrated campaign
Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless. Defining an...
Content marketing and marketing automation: a match made in heaven
Content marketing and marketing automation: a match made in heaven
Most marketers these days have fully bought into content marketing. The concept of creating and distributing content to a defined audience for a strategic end has been fully embraced. For the most part, a content marketing strategy can only be...
Why Pardot folder structure matters
Why Pardot folder structure matters
It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t you? BUT, the catch is...
Why you need a marketing automation strategy
Why you need a marketing automation strategy
Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business. In most cases, it’s simply time – there’s an urgency to get going with the set-up and transfer of data into the...
Do you suck at lead management?
Why does everyone suck at lead management?
The paths of marketing and sales have always been entwined, no matter how much either side may deny it. The goal of marketing is to raise interest in a product or service (i.e. generate leads), and the goal of sales is to take that interest and turn it into a purchase...
Marketing automation system: what’s the value?
Do you get value from your marketing automation system? Most businesses these days have a marketing automation system that allows them to do more, track more and perform better. Well, you’d think it would. Sometimes, that’s not always the case. How much value do you think you get from your system? Often with a MAP, we’re sold the...
B2B email subject lines: keep to the subject
B2B email subject lines: keep to the subject
Email remains the number one converting channel for most B2B marketers. You’ve worked hard to get that data, maintain it and ensure it aligns with GDPR requirements, so getting those all-important contacts to open an email is critical if you’re going to hit your numbers. Assuming that...
The challenge of marketing attribution: what drove the sale?
The challenge of marketing attribution: what drove the sale?
I love a challenge and marketing attribution is always one that presents a challenge. I’m still looking for the perfect marketing performance solution that tells me revenue and conversions by first touch, last touch, conversion point, conversion type and campaign – without...
Why marketing automation is a salesman’s best friend
Why marketing automation is a saleman's best friend
We’ve discussed getting the sales team to embrace social media to generate business, but now let’s turn our attention to marketing automation. While traditionally associated with marketing (the clue’s in the name), these platforms are hugely powerful for assisting the sales team in...