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Everyday best practice for B2B PPC accounts

Everyday best practice for B2B PPC accounts

by | Feb 27, 2020

Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing.  In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with...

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B2B digital advertising, where did it all wrong?

B2B digital advertising, where did it all wrong?

by | Feb 21, 2020

When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the B2B buying...

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