by Aug 17, 2021Podcast

Modern Perspectives podcast: Customer centricity

In the second episode of our podcast series, our Client Partner Lewis Webb welcomes Carrie Seifer, General Manager at GWI and Nick Dillon, Digital Innovation Manager at EDF Energy.

The episode is all about customer centricity. More specifically, how companies need to change to meet customer expectations, both personally and professionally and the obstacles along thew

Listen to the full episode here.

More from us

GA4 updates
GA4 the big change: What you need to know about Google Analytics 4
Google Analytics is used by 56.7% of all websites and is the most widely used analytics platform on the web.  Since its launch in 2005, Google has launched 4 iterations, the...
I want opportunities, not leads in B2B marketing
In B2B marketing we are tasked with lead generation, but is quantity over quality really the best approach? Generating top of funnel leads is expensive and often uses a...
How to create thought leadership that works
The term “Thought Leader” is nearly 30 years old. It regularly appears in lists of annoying business buzzwords. But it remains one of the most popular methods for B2B...
Transformation in a time of constant uncertainty
We recently launched a new podcast series: Modern Perspectives where we share the insights from B2B leaders and explore how they’re tackling transformation, change and technology...
Scaling out ABM programmes: Change and project management
Over the last few years there’s been a significant push to embark on Account Based Marketing (ABM) programmes, whether one-to-one focused programmes, one-to-few or one-to-many,...